Benedict Townsend

Let's take a moment to explain Revine for Revine here. Just get it sorted because it's going to keep coming up again and again. It's very simple. I feel like most people would be familiar with the idea of just sharing content or, for example, retweeting a tweet.

Let's take a moment to explain Revine for Revine here. Just get it sorted because it's going to keep coming up again and again. It's very simple. I feel like most people would be familiar with the idea of just sharing content or, for example, retweeting a tweet.

Basically, when you revine a video, you take someone else's video and you put it in front of the eyeballs of the people who follow you, right? And so very quickly, people realized they could game this because if I've got a million followers and you, Mary, have got a million followers, if we keep revining each other's videos, we're effectively putting it in front of two million people, right?

Basically, when you revine a video, you take someone else's video and you put it in front of the eyeballs of the people who follow you, right? And so very quickly, people realized they could game this because if I've got a million followers and you, Mary, have got a million followers, if we keep revining each other's videos, we're effectively putting it in front of two million people, right?

Supposing we've got different followers. Exactly.

Supposing we've got different followers. Exactly.

There might be some crossover.

There might be some crossover.

But there will definitely be some people who don't follow whatever. And so we're able to, one, just get way more eyeballs on our videos. And two, there's a little popular page, which is judged purely on how many views you're getting. And if you're, I'm not going to say scamming, but if you are cleverly getting lots and lots of views. I think you just said it. Don't want to hear me say that.

But there will definitely be some people who don't follow whatever. And so we're able to, one, just get way more eyeballs on our videos. And two, there's a little popular page, which is judged purely on how many views you're getting. And if you're, I'm not going to say scamming, but if you are cleverly getting lots and lots of views. I think you just said it. Don't want to hear me say that.

If you're getting lots and lots of views, you're going to shoot up that popular page.

If you're getting lots and lots of views, you're going to shoot up that popular page.

Yeah, because you're up against sort of a cartel of people with millions of followers. Exactly. Who are pushing those videos to everyone.

Yeah, because you're up against sort of a cartel of people with millions of followers. Exactly. Who are pushing those videos to everyone.

These days, of course, on TikTok and stuff like that, the very clever modern algorithms solve this problem. Because instead of just getting a raw feed of videos, they're slightly curating what you see so people can't dominate. But back then, Vine is basically uncurated. So you're just getting a nonstop shop.

These days, of course, on TikTok and stuff like that, the very clever modern algorithms solve this problem. Because instead of just getting a raw feed of videos, they're slightly curating what you see so people can't dominate. But back then, Vine is basically uncurated. So you're just getting a nonstop shop.

of Logan Paul, etc. Then, of course, you have the additional twist, which is you have this popular page. That is the one thing that's sort of curated on Vine, which just tracks the most viewed videos. But again, if you and your mates, who all have millions of followers, are trading revines, you're going to just juice yourself to the top of that popular page and be there all the time.

of Logan Paul, etc. Then, of course, you have the additional twist, which is you have this popular page. That is the one thing that's sort of curated on Vine, which just tracks the most viewed videos. But again, if you and your mates, who all have millions of followers, are trading revines, you're going to just juice yourself to the top of that popular page and be there all the time.

How can anyone compete with that?

How can anyone compete with that?