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Bernadette Butler

๐Ÿ‘ค Speaker
125 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

If you pass that test, then you're going to see the value, ongoing value for us to pay off that SaaS platform.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

So, you know, we really acquire customers a couple of different ways.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

One is through events, which is we just will sponsor a marketing event.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

They see our tech.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

They're like, wow, this is great.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

We are doing paid acquisition, but we're actually not paying for that.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

We have a deal with an agency where they're going to get a commission off sales from it, which is great because we both have skin in the game.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

Uh, it's a bit of a mix.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

So they get a bit off the first month and then a percentage thereafter.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

So it's 20% thereafter.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

Yep.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

That would be fair.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

Yes, that would be fair.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

Yep.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

We are like our paid acquisition literally just kicked off.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

So we're literally like two weeks in after we netted out all of our research, what are our target audience look like?

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

You know, we're really focused on Facebook right now.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

So we're just starting that journey with a few in the hopper.

SaaS Interviews with CEOs, Startups, Founders
1598 Mom of 2 Transitions $250k Agency to $23k/mo SaaS for Consumer Video Reviews

And we've got to make sure that that performs better for us.