Beth Kimmerle

And that's because taste isn't just a chemical reaction in our body, it is a perception shaped by our life experience.

And so what we do with sensory analysis

It is a science and it involves using trained human tasters and a methodology.

So, we transform aroma, taste, texture, and aftertaste into a language that we can use to generate structured and usable what we call empirical data.

So, when people talk about, hey, how are you able to do that?

If you think about it, we're not interested in

subjective words we are what sommeliers are to wine we are to food because we have this lexicon and I've tasted so many food products that we can really understand or detect the what we call the flavor wheel of food so can you turn it on and off because you must have the same things that I have about memories about food and certain foods you like or don't like do you turn it on and off

That's an incredible question because so taste memories are emotional, right?

They're powerful, and we're oftentimes chasing these experiences, right?

We're not thinking about them as a flavor.

You grab an item off the grocery store shelf because it reminds you of that experience that you had, mostly those good ones.

You can turn it on and off, and it's the hardest thing to train somebody to do because in our lives today, Mike, we go through life liking and disliking, liking and disliking things online, liking and disliking thumbs up on your text messages.

And so you have to divorce yourself from liking or disliking and only use objective things.

language.

And it's incredible.

And that's what sensory evaluation is, this ability to be able to use a subjective language and divorce yourself from liking or disliking.

And there's certain things that help you do it.

So, we don't look at things in packages, right?

Because packages can influence or presentation can influence how we perceive taste.

And we are trained to respond almost like robots or machines so that we can utilize this portion of our brain that can give us data or objective information.