Beth Kimmerle

No, probably not.

It's probably a bad idea, Mike.

Maybe a little bit of both.

So again, it's this repeated exposure, right?

So that was their first sip and now they're on their 10th or maybe they're off to drinking ABVs, who knows?

But it's also social context.

So if you think about the social piece of food, right?

We're oftentimes with others together.

and experiencing food, whether it's beer or candy in social settings.

And so we can change.

And some of that has to do with the way our taste buds change over time.

If you think about what a baby needs and wants in flavor,

it's sweet, and they're really looking for the sweetness of mother's milk.

And that's how our peace buds work.

So, this question is about where we are in our life, and then how much have we been exposed to this

product, whether it's beer or otherwise?

What's the social context in which we've enjoyed the product?

And have we really enjoyed the product?

Has it been a positive experience or is everybody around us shared this same drink and frowned?

That's a great question.