Beth Lyons

They want to sell.

This is what pain points they sell for, right?

All the stuff I do in sales.

And then what I would say is, okay, given that you have no leads anywhere,

You've got no starting point.

You have to find, validate the leads, get valid email addresses and phone numbers.

You have to set up seven day email sequences with multi-threaded touch points across the

uh, LinkedIn or whatever.

I need to know if Sally, the CRO just posted on LinkedIn and what she posted about and what my followup should be.

I need to know what the hyper personalized email is that I should send out to this person based on this fake, uh, software and solution lined in with their pain points.

Um,

I need you to read my... I'll maybe make a fake CRM.

I need you to read the notes in the CRM plus any emails, plus any transcripts, plus any call transcripts or whatever.

And I need you to be able to synthesize that in a way that essentially goes about doing BDR, SDR, cold outreach and getting net new opportunities and leads to be passed off.

I think that's a worthy challenge because that's setting about agents and saying,

go, watch, adjust.

That's what always on sounds like to me is like adjust to what's going on because

It's one thing to say, write this seven part email sequence because we know these types of emails have traditionally good open rates.

It's another to say between email three and four, we just saw Sally post on LinkedIn or there was just something that came out on a podcast.

And we're already dynamically rolling that into this outreach sequence to be just in time, which essentially means that you're getting hyper personalized outreach at scale.