Beth Lyons

This is the green.

This is the right.

Like, talk to me in the natural language to talk about the effects that I'm looking for.

Right.

So maybe you have an example of.

A bunch of the things I'm seeing is like, you don't ever need to make the commercial again.

You can just put this in your product and an example commercial and there it all goes.

But you could actually have a conversation that says, I like this commercial.

I like what it's doing.

name some of the techniques used in this commercial and talk to me, ask me questions so that I understand what I like.

And now we can make something that I'm looking for.

And that continues to educate you and increase your skill.

Whereas, you know, put these three things in this and let's call it a day.

There will be times where people just want to do that, right?

Like I need

Something for 30 seconds for half a day.

Maybe you're not really looking to up your skills.

But yeah, I am really seeing more and more conversations about upskilling and de-skilling in the exact same scenario.

It's just how you're engaging with it.

Yeah.