Beth Lyons

My father was a minister and then was a sports writer because those are like right there in the past.

But his theory of sports writing was not his.

Lots of people said it before.

But if if you're writing for a local newspaper, you put as many names in as you possibly can, because people want to see people that they know their names.

And that was his approach to sports writing.

This is the score of the game.

this is the play that this person with this name did.

And it was very good.

This, but like, it was just name, name, name, name, name, name, name.

Yeah.

Yeah.

Yeah.

So we got a great comment, but I want to hear from Andy, then we'll bring it up.

Absolutely.

And for people listening, I just want to read Tori's comment.

Tori Begg on LinkedIn, as someone who runs AI for a marketing company that also owns local papers, we think about this a lot.

The massive shift to AI and the digital overwhelm I am anticipating, we want to lean further into humans.

People are going to have to want more for the human writing about humans.

Yeah.

Thanks, Tori.