Beth Viner

Building a corporate mosh pit, well, it requires acknowledging those who are explicitly not like you, be they doers or dreamers.

Each has vast knowledge and deep expertise, as well as a commitment to the organization's success.

Just from a different starting point,

I love how Marriott has done this.

Marriott has a zero-to-one dreamer team, and they think about not just what's next, but what's five to ten years ahead.

And as they're coming up with these experiences, they build them in physical prototypes to tweak what works, figure out what definitely doesn't work, understand how much, of course, it's going to cost, how roles might change, and as a result, what training they might need.

And as they're building these prototypes, before they are finished, but explicitly before they are final, I've seen them invite in the doers.

For Marriott, that's franchisees and frontline staff who come in to poke and prod and put their mark on changes that will ultimately have a not-small impact on their role in the business.

If you're a zero-to-one team of dreamers, I want you to go first to your doers and invite them into your work.

Raid their brains and hook their hearts to what you're doing.

Shift it from a happening to me to a happening with me.

Build your own corporate mosh pit.

It's not the only building you should do, though.

I think you might want to make a few speed bumps along the way.

And here's why.

You're zero-to-one dreamers?

Well, I hate to tell you, but I think they probably missed the memo about your corporate processes.

Because honestly, it never occurred to them that there are corporate processes they should be concerned with.

And to their doer counterparts, at best, this seems disrespectful, and at worst, like they are intentionally dodging the rules.

How each group does the work probably makes the other quite uncomfortable.