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Betsy Drews

๐Ÿ‘ค Speaker
73 total appearances

Appearances Over Time

Podcast Appearances

Insights Unlocked
How TruStage's design team operationalized UX research

And it removed everything.

Insights Unlocked
How TruStage's design team operationalized UX research

A lot of effort for us as designers and just like recalling details on the fly and just Benny and I, even just between the two of us speaking the same language with stakeholders can be challenging.

Insights Unlocked
How TruStage's design team operationalized UX research

So just like completely removed that.

Insights Unlocked
How TruStage's design team operationalized UX research

And then when we did that rundown of our research plan using the cards, it's just like the energy changed in the group and it seemed like the team was a little more at ease.

Insights Unlocked
How TruStage's design team operationalized UX research

You know, you're in good hands.

Insights Unlocked
How TruStage's design team operationalized UX research

It sparked more discussion and questions, like some immediate buy-in, which being in UX for quite a while now, like I just feel like that's such a struggle sometimes.

Insights Unlocked
How TruStage's design team operationalized UX research

So I think just like the visuals itself, professionalism, just like...

Insights Unlocked
How TruStage's design team operationalized UX research

created that buy-in um and then by like building that trust with our new effort benny and i were able to move into other design goals we got through the whole refinement um just like not having that ux agitation derail a meeting uh the cards prevented that quite a bit and then i saved a quote from one of our stakeholders from that meeting i wanted to call out um

Insights Unlocked
How TruStage's design team operationalized UX research

This is when we were walking through some of the method cards.

Insights Unlocked
How TruStage's design team operationalized UX research

He said, your team was already impressing me with your practice and your skills.

Insights Unlocked
How TruStage's design team operationalized UX research

The way you just have this all ready to show and explain is beyond my expectations.

Insights Unlocked
How TruStage's design team operationalized UX research

So I just wanted to pull that quote.

Insights Unlocked
How TruStage's design team operationalized UX research

It's just good to hear stuff like that when you're with a new group.

Insights Unlocked
How TruStage's design team operationalized UX research

So just putting that intentional thought into the cookbook and how we wanted to interface with teams, I think it's already paying forward.

Insights Unlocked
How TruStage's design team operationalized UX research

And that's just one example of how the card helped us with that newer team.

Insights Unlocked
How TruStage's design team operationalized UX research

But we have bigger plans.

Insights Unlocked
How TruStage's design team operationalized UX research

And I think this is where consistency can come into play and creating that common language that can be so hard to achieve, especially in a big organization, different product areas, different design leads.

Insights Unlocked
How TruStage's design team operationalized UX research

Because our material in the cookbook, and you were mentioning this too, Natalie, because it's like a visual artifact, I think those are already starting to form a consistency on their own.

Insights Unlocked
How TruStage's design team operationalized UX research

So as we test the cookbook and the cards across different product areas, like we're doing now, I think it'll help just create that common language and then...

Insights Unlocked
How TruStage's design team operationalized UX research

the organization as a whole will start to understand our mechanics and like trust the process.