Bharat Sundaresan

Even last night, I think Mumbai chased down 230 with, I think, eight balls to spare.

So, I guess, you know, I used this analogy last week on the new ball, saying, I mean, are you the sorts who likes to have an ice cream from a cup?

Or are you the one who wants to sit with a tub of ice cream?

And it can be a bit...

too much for you right and that's what i think it's felt like but i think there's other other other factors as well um i guess the whole concept i guess it exists in all sports i just told you about watching that clip of the final uh few seconds of the showdown and even if you didn't watch the showdown you can just watch that bit and kind of get a gist of why everyone's so excited

And that's been happening a lot more of late in the IPL where people are consuming the IPL through clips and short videos, which kind of, you know, for example, I mean, why Bob Suryavanshi?

I mean, I sent you a clip the other day.

How special is this kid?

But even before he's finished his innings, you can already go and see the first four sixes.

He said, I mean, it's existed for a while, this concept, but it just feels like there's more and more of that kind of content and how people are consuming it.

So that's what I'm reading.

Some experts are hinting at the numbers being dropping.

And it's an interesting time in the IPL in that sense, because now that Jio and Star have merged, there's also this almost like a mini concern when the next strikes come up next year, whether it's going to be as significant a rise as we've seen in the last few cycles.

because there is no real competition, unless, like, you know, one of the big clicks on Amazon Prime or someone, like, you know, put their hand up for it.

So, yeah, I mean, it's going through an interesting phase business-wise, but at the same time, Rajasthan Royals, I think we spoke about two new teams being bought, so RCB obviously have new owners, but Rajasthan Royals

We thought had new owners, but now someone else has pipped them at the post.

So just to put into context, the two richest Indians in the world now own IPL franchises, Jared.

Right.

Is this the steel baron who bought Rajasthan?

It is Lakshmi Mittal, who I think he's owned.