Bill Brice

I'm now at $20,000 per top.

Five and six million.

He is hell-bent on global domination.

We just broke our 100,000-unit soul mark.

Yes, Nathan, let's go.

Well, let me tell you, actually, we're based in Dallas, so that's where I started that company as well.

And this was back in 1977, 78.

And, you know...

I guarantee you there were no Texans interested in frozen yogurt.

Now, it's a product that actually started out in California back around that time, and we were the first company to bring it to Texas, and we started the franchise here.

It started out as a bunch of company stores around Texas, and we built it up and learned what we were doing, and after about five years, we turned it into a franchise and went from there.

No, the product frozen yogurt was kind of first invented and popularized in California in the mid to late 70s.

But we found it out there.

And in terms of the product, people were selling it at mom and pop stores and things like that.

We thought it would be a good market here.

So we were kind of pioneers in the market here in Texas.

So we just operated our own chain, which we created.

We owned it.

And then we turned it into a franchise and began to franchise it.

Well, again, back then, so we're talking about, you know, in late 80s, early 90s kind of dollars.