Bill Burnett

What I've run into is a lot of people ended up somewhere.

I ended up in high tech, but I don't really like it.

I ended up a lawyer, but I don't really like it.

There's a wonderful professor, Ruth Chang at Rutgers, who says your people are drifters or they're intentional.

Yeah.

I mean, this is a perennial question, right?

3,000-year-old wisdom tradition, the meaning of life.

I'm a designer.

I've been a designer my whole career.

So the old thing when all you got is a hammer, every problem looks like a nail.

We wanted to make something that was practical and doable.

And the meaning of life is kind of a big philosophical question.

So we flip it to talking about the meaning in your life.

What can you do to have meaning in your life every day?

And meaning is the thing that gives you a sense of,

purpose, a sense of impact, you know, you're on the right path, you have something, we call it coherency, that your life makes sense to you, that the things you're doing at work, the things you believe in, your sort of big picture, and the sort of story you tell yourself all make sense together.

Well, I think everybody's looking for it.

I don't think everybody's found it.

You know, people are looking for meaning and impact, but impact comes and goes.

You know, what have you done for me lately?