Bill Burnett

You'll actually learn more from persons in the world you're thinking about than reading about it.

You'll feel something.

You'll feel something.

You'll experience something.

And then maybe some of them can get you a ride along and a visit.

You can do some experimentation, try stuff long before you overcommit.

And then eventually, after enough iterations, you'll make a better decision.

Yeah.

Start really small.

I mean, cut yourself some slack, for God's sake.

We talk about failure immunity because the purpose of a prototype is to learn something, not to succeed.

We don't prototype to make sure, oh, will it work?

No, just what do I need to know more about?

I'm going to go right along and be an auditor of the children's clowns at the hospital.

You know, and I might say the wrong thing.

I mean, did I blow it?

No, no, no.

I'm just trying to learn what it's like here.

So first of all, have your prototypes not bet the farm.

You know, maybe what I'll do is I'll go to Chez Panisse in Berkeley, you know, one of the most expensive restaurants in all of California.