Bill Gates

Yes, they had Windows Mobile, but no, it was nothing like what smartphones would become because of the way that the iPhone reset everything.

Yes, they had Windows Mobile, but no, it was nothing like what smartphones would become because of the way that the iPhone reset everything.

Which was awesome. You like pushed a button and then it would like flip around and suddenly you were on a sideways keyboard.

Which was awesome. You like pushed a button and then it would like flip around and suddenly you were on a sideways keyboard.

I remember watching Entourage. Turtle had one, I think. That's right.

I remember watching Entourage. Turtle had one, I think. That's right.

Which would be the very thing that would sort of destroy their mobile business.

Which would be the very thing that would sort of destroy their mobile business.

But let's get there. So 2007, in January, the iPhone is announced. It won't come out until July. The iPhone comes out. It's the most spectacular technology demo since the mother of all demos, the old Doug Engelbart one way back in the day. It

But let's get there. So 2007, in January, the iPhone is announced. It won't come out until July. The iPhone comes out. It's the most spectacular technology demo since the mother of all demos, the old Doug Engelbart one way back in the day. It

consumers are all in awe the existing mobile industry people can't really believe it's real the founder of blackberry basically said i think his exact quote is how did they do that then later says we'll be fine you have palm who was already saying things like i believe the ceo even before the announcement said the pc guys are not just going to figure this out they're not just going to walk in famously david i know you have it steve ballmer has a quote after the announcement

consumers are all in awe the existing mobile industry people can't really believe it's real the founder of blackberry basically said i think his exact quote is how did they do that then later says we'll be fine you have palm who was already saying things like i believe the ceo even before the announcement said the pc guys are not just going to figure this out they're not just going to walk in famously david i know you have it steve ballmer has a quote after the announcement

phones at this point in time flagship phones were costing like a hundred dollars with carrier subsidies and steve's like five hundred dollars that price like who's gonna buy that right there is actually two quite interesting things about this quote one steve is being the company salesperson if a competitor drops this amazing bomb and you're interviewed and you have a whole bunch of enterprise customers who are sort of looking to you what do you say you say i'm

phones at this point in time flagship phones were costing like a hundred dollars with carrier subsidies and steve's like five hundred dollars that price like who's gonna buy that right there is actually two quite interesting things about this quote one steve is being the company salesperson if a competitor drops this amazing bomb and you're interviewed and you have a whole bunch of enterprise customers who are sort of looking to you what do you say you say i'm

Are things still great? Are things really expensive? Of course you say that. You are literally always selling all the time. And so I always take some issue with that. Two, Apple legitimately had a business model innovation there with the carrier subsidy.

Are things still great? Are things really expensive? Of course you say that. You are literally always selling all the time. And so I always take some issue with that. Two, Apple legitimately had a business model innovation there with the carrier subsidy.

I think the 3G... I mean, the mobile industry to this point had been, how do I make the cheapest possible phone? It's certainly not a scaled-down version of a Mac, which is what the iPhone was. So that was a completely different paradigm. This is a tiny computer, not a... kind of crappy embedded system that is optimizing for pennies.

I think the 3G... I mean, the mobile industry to this point had been, how do I make the cheapest possible phone? It's certainly not a scaled-down version of a Mac, which is what the iPhone was. So that was a completely different paradigm. This is a tiny computer, not a... kind of crappy embedded system that is optimizing for pennies.

And Apple basically said, we don't care if it's really expensive. We just think this is the user experience bar and we will figure the business model out. And eventually, my God, did they figure the business model out and the carrier subsidies were that innovation. But Windows Mobile was that old paradigm.

And Apple basically said, we don't care if it's really expensive. We just think this is the user experience bar and we will figure the business model out. And eventually, my God, did they figure the business model out and the carrier subsidies were that innovation. But Windows Mobile was that old paradigm.