Bill Gates

We think that's going to be a dominant computing paradigm. And on the one hand, Bill Gates has been saying this for years. So there's sort of like a cultural acceptance with the idea. On the other hand, it really hasn't manifested in the market.

We think that's going to be a dominant computing paradigm. And on the one hand, Bill Gates has been saying this for years. So there's sort of like a cultural acceptance with the idea. On the other hand, it really hasn't manifested in the market.

But you're right. The iPad coming out really validates, whoa, big tablets... with multi-touch actually might be the computing paradigm for the future. And oh my God, we've been in planning. We've been in development for a year or two already. This thing hits the market. We're right. We are so right. We've been validated.

But you're right. The iPad coming out really validates, whoa, big tablets... with multi-touch actually might be the computing paradigm for the future. And oh my God, we've been in planning. We've been in development for a year or two already. This thing hits the market. We're right. We are so right. We've been validated.

Now, there was a little bit of a folly in believing that the iPad was the PC of the future. Standing here today, we all can look at unit sales and realize, oh, the iPad was not the PC of the future. It had its place, but it did not in any way replace PCs. And it turns out that Apple scaling up the iPhone metaphor...

Now, there was a little bit of a folly in believing that the iPad was the PC of the future. Standing here today, we all can look at unit sales and realize, oh, the iPad was not the PC of the future. It had its place, but it did not in any way replace PCs. And it turns out that Apple scaling up the iPhone metaphor...

The other thing that's happening around this time is, I've said this a number of times, but Windows, despite having great revenue, great profits, massive penetration in the enterprise, and momentum, almost just like staying power in consumers because people were just used to it, it was not relevant for the next frontier.

The other thing that's happening around this time is, I've said this a number of times, but Windows, despite having great revenue, great profits, massive penetration in the enterprise, and momentum, almost just like staying power in consumers because people were just used to it, it was not relevant for the next frontier.

It did not have hearts and minds. It was not where the excitement was. It was not what people were building for. So there's sort of a two birds with one stone attempt with Windows 8. One, touch tablets. We are going to get out ahead of Apple. I mean, we're going to try to out Apple Apple here. And we're not going to let what happened in phone happen to us in our core market of PCs.

It did not have hearts and minds. It was not where the excitement was. It was not what people were building for. So there's sort of a two birds with one stone attempt with Windows 8. One, touch tablets. We are going to get out ahead of Apple. I mean, we're going to try to out Apple Apple here. And we're not going to let what happened in phone happen to us in our core market of PCs.

Two, we need a new developer platform.

Two, we need a new developer platform.

Everyone's building for the web. Web is agnostic to what operating system it runs on. Can we create a platform that is so exciting for developers that they're going to use it? And we should lean into the technologies people are already using. So the Windows 8 touch mode Metro UI development environment was HTML5 because all these web developers are already writing their web apps.

Everyone's building for the web. Web is agnostic to what operating system it runs on. Can we create a platform that is so exciting for developers that they're going to use it? And we should lean into the technologies people are already using. So the Windows 8 touch mode Metro UI development environment was HTML5 because all these web developers are already writing their web apps.

We want to support that too. And we're going to build a whole new tool chain so that their HTML5 Windows 8 apps run really well on ARM processors because these tablets are going to run on ARM processors.

We want to support that too. And we're going to build a whole new tool chain so that their HTML5 Windows 8 apps run really well on ARM processors because these tablets are going to run on ARM processors.

Yes. So that's the two-headed dragon of Windows 8 is new developer platform and touch-first.

Yes. So that's the two-headed dragon of Windows 8 is new developer platform and touch-first.

Now, in practice, it's not hard to find the desktop. You learn it in like five seconds. You're like, oh, okay, I see. The start screen is actually the start menu, but full screen. So if I click in the bottom left corner, I can collapse it. I can enter the desktop mode and then it's like it doesn't even exist. I can run my Win32 apps, blah, blah, blah. But there is a learning curve.

Now, in practice, it's not hard to find the desktop. You learn it in like five seconds. You're like, oh, okay, I see. The start screen is actually the start menu, but full screen. So if I click in the bottom left corner, I can collapse it. I can enter the desktop mode and then it's like it doesn't even exist. I can run my Win32 apps, blah, blah, blah. But there is a learning curve.