Bill Gurley

So I pulled it out and developed it a little bit as a PowerPoint presentation.

Anyway, they posted that on YouTube.

A few people noticed.

Some people that have been on your show, James Clear, noticed.

And he posted it on his website.

And people started prodding me to develop it as a book.

And a few years ago, I decided to begin retirement as a venture capitalist.

It actually takes a while, unfortunately.

And in that window, I thought about doing this.

I thought about doing a book.

And a lot of people wanted me to do a book.

A lot of people wanted me to do a VC book or an investment book or a tell-all book on the Uber experience.

And I was more drawn to this idea.

Um, and a few other people prodded me who said, you know, like go, go do.

And it felt more authentic.

It felt like something that could have a bigger impact.

And I was drawn to that at this moment in my life, I was drawn to this particular thing.

So I spent like six years.

working with a co-writer and researcher developing it further and making it this way.

But you used the word regret.