Bill Gurley

He's watching a PBS special that says, take out a sheet of paper, draw a line down it, put the stuff you love to do on the left side and the stuff you're good at on the right and see if you can find a through line.

And he's looking at this sheet of paper and realizes he wants to start a spirit company.

He's got like chemistry on the right.

He's like hanging out at bars on the left.

And he didn't know jack shit about launching a spirit company.

And it turns out Texas is probably the worst place you'd ever, at the time, there was no one that had a license for a spirit company in Texas.

But, of course, Tito's is now the most best-selling spirit in North America.

He owns 100% of it himself.

Yes.

Credit card.

Yeah, 19 credit cards.

But it's such a great story.

Like, it's just such a great story.

And now, you know, he's at the phase in his life where he's giving back and launching foundations.

And this is my point.

Like, I had a young person at John Hopkins raise their hand and say, but I don't want to chase my passion.

I want to be purpose-driven.

And I thought to myself, you know, every profile in the book, these people are touching more lives than they could have ever imagined.

I don't want to chase my passion.

I think it's part of a new movement to just, like, feel good about yourself.