Bill Gurley

that's out of reach, or they get frustrated because, oh, I could never get this person to be my mentor.

So they kind of give up.

And that's all because I think they stretch too far too early.

So what I recommend people do is create a list of aspirational mentors.

These are not people you're gonna cold call tomorrow.

They're people that you can watch from afar

You can study what matters to them.

You can watch them on a podcast or on YouTube.

And you can learn and you can follow their career.

One of my profiles is of Danny Meyer, the great restaurateur in New York.

And he did this.

When he decided he was going to be a restaurateur, he made a list of

It was either 10 or 12 of the people that were changing the restaurant industry.

And he kept a notebook of them and a profile of them.

And he studied what they did.

He ended up meeting every single one of them along the way.

But he didn't cold call them at the beginning of the journey.

And I think that's important.

And if you study them the way we just described, one day when you do meet them, you know so much about them.

Yeah, right.