Bill Gurley

So you really think through it and you give your brain a really good once over, I think, on the subject matter.

And then the second thing is it differentiates you.

You will find people start reaching out to you, especially in a world that's so connected with LinkedIn and Twitter DM and all this stuff.

You know, you start writing, you're going to create avenues for networking.

Yeah.

And so it's a way to differentiate yourself.

I don't know if it's for everybody and I don't know if in all fields your employer will allow it.

It can be very, very helpful.

So this topic, I think, comes up in the chapter we have on peers called Embrace Your Peers.

And it's probably my favorite of the principles in the book, mainly because I don't think...

It's a subject that's not well studied in the literature.

I think I might be one of the first people really pushing on this subject.

But peers can be inside your company, they can be outside.

But think about it as a co-evolving journey.

And the reason I use the infinite versus finite games, so much of what we think about from a strategy perspective comes from finite games that we play, that you play over and over again, and there's a winner and a loser.

And in most career fields, that's just not how it works.

Like there's hundreds and hundreds of winners.

And if you find a way to connect and lock arms with your peers and share with each other, be vulnerable with each other, you just get a massive lift.

there's a great story in the book about Mr. Beast.

And when he was starting his journey, which is probably similar to where you were getting into podcasts, when he was getting into YouTube, there weren't, it wasn't a field yet.