Bill Gurley

I think that that's field dependent.

It's always helpful.

I mean, I think there's a I probably rank it below the others.

Let's just say six out of 10.

There's always a risk that you become someone who's somewhat performant on the brand side and maybe not developing the real skills underneath it, which would could have a negative ramification or someone could view you as shallow if you were doing that.

So and not all fields.

I mean, there are certain fields where I think it's harder to do.

But I think if you can, it's very rewarding.

Well, you know, I'm somewhat negative on that.

But it keeps your machine running.

That would sell the truth.

Yeah, I don't like it, too.

There's a great new book coming out by David Epstein called Inside the Box, where he talks about how constraints drive creativity.

And I've always felt that if you're starting a business, the easiest way you could possibly get a customer, the first way the most ignorant person would assume to go get a customer would be to run a Google ad.

And I don't think people are reflective of enough to say,

Wow, I'm starting at the very bottom.

I'm doing the simplest.

That's the least creative thing I could possibly be doing.

And I think if you run an exercise, which I mentioned in that blog post, where you say set the marketing budget, the advertising budget to zero.

Now what are you going to do?