Bill Gurley
๐ค SpeakerAppearances Over Time
Podcast Appearances
I think that that's field dependent.
It's always helpful.
I mean, I think there's a I probably rank it below the others.
Let's just say six out of 10.
There's always a risk that you become someone who's somewhat performant on the brand side and maybe not developing the real skills underneath it, which would could have a negative ramification or someone could view you as shallow if you were doing that.
So and not all fields.
I mean, there are certain fields where I think it's harder to do.
But I think if you can, it's very rewarding.
Well, you know, I'm somewhat negative on that.
But it keeps your machine running.
That would sell the truth.
Yeah, I don't like it, too.
There's a great new book coming out by David Epstein called Inside the Box, where he talks about how constraints drive creativity.
And I've always felt that if you're starting a business, the easiest way you could possibly get a customer, the first way the most ignorant person would assume to go get a customer would be to run a Google ad.
And I don't think people are reflective of enough to say,
Wow, I'm starting at the very bottom.
I'm doing the simplest.
That's the least creative thing I could possibly be doing.
And I think if you run an exercise, which I mentioned in that blog post, where you say set the marketing budget, the advertising budget to zero.
Now what are you going to do?