Bill Roedy

And we made it a mission to make sure that we were distributed in these countries. And it culminated on November 9th. It was a Thursday. I'll never forget it because I was there in the fall of the Berlin Wall.

And we made it a mission to make sure that we were distributed in these countries. And it culminated on November 9th. It was a Thursday. I'll never forget it because I was there in the fall of the Berlin Wall.

Well, he called me Missile Man. And this is one example, I suppose, where the military came in very handy. Yeah. In our work with the Soviet Union, the fact that I commanded nuclear missile bases, fought in combat, was held with a certain amount of esteem, if not mystery, by Russians and by Eastern Europe, too.

Well, he called me Missile Man. And this is one example, I suppose, where the military came in very handy. Yeah. In our work with the Soviet Union, the fact that I commanded nuclear missile bases, fought in combat, was held with a certain amount of esteem, if not mystery, by Russians and by Eastern Europe, too.

Well, he called me Missile Man. And this is one example, I suppose, where the military came in very handy. Yeah. In our work with the Soviet Union, the fact that I commanded nuclear missile bases, fought in combat, was held with a certain amount of esteem, if not mystery, by Russians and by Eastern Europe, too.

And Gorbachev jumped on it, of course, and came up with a wonderful phrase that because by this time I was commanding a different army, which was an army of MTV and music. And he came up with the phrase that music is more powerful than missiles. And I actually have it on my three and a half ton section of the Berlin Wall, which is in my courtyard in London.

And Gorbachev jumped on it, of course, and came up with a wonderful phrase that because by this time I was commanding a different army, which was an army of MTV and music. And he came up with the phrase that music is more powerful than missiles. And I actually have it on my three and a half ton section of the Berlin Wall, which is in my courtyard in London.

And Gorbachev jumped on it, of course, and came up with a wonderful phrase that because by this time I was commanding a different army, which was an army of MTV and music. And he came up with the phrase that music is more powerful than missiles. And I actually have it on my three and a half ton section of the Berlin Wall, which is in my courtyard in London.

Well, Well, innovation is a key word, Simon. And we had so much opportunity when we went on a digital transponder that we had suddenly had more capacity to develop new products. So in the UK at one point, I think we had 20 music channels. Every genre possible. And combining that with comedy and Nickelodeon. So we were able to hit every demographic. And this gave us an opportunity.

Well, Well, innovation is a key word, Simon. And we had so much opportunity when we went on a digital transponder that we had suddenly had more capacity to develop new products. So in the UK at one point, I think we had 20 music channels. Every genre possible. And combining that with comedy and Nickelodeon. So we were able to hit every demographic. And this gave us an opportunity.

Well, Well, innovation is a key word, Simon. And we had so much opportunity when we went on a digital transponder that we had suddenly had more capacity to develop new products. So in the UK at one point, I think we had 20 music channels. Every genre possible. And combining that with comedy and Nickelodeon. So we were able to hit every demographic. And this gave us an opportunity.

But the thing about MTV at the time was it was a phenomenon. There's no question. I felt like I was on a bucking bronco just trying to hold it. Hang on to the horse. But you never can rest on your laurels. So even though we had this amazing start and response, it was important to change the business model. So we changed the business model quite frequently.

But the thing about MTV at the time was it was a phenomenon. There's no question. I felt like I was on a bucking bronco just trying to hold it. Hang on to the horse. But you never can rest on your laurels. So even though we had this amazing start and response, it was important to change the business model. So we changed the business model quite frequently.

But the thing about MTV at the time was it was a phenomenon. There's no question. I felt like I was on a bucking bronco just trying to hold it. Hang on to the horse. But you never can rest on your laurels. So even though we had this amazing start and response, it was important to change the business model. So we changed the business model quite frequently.

When I was talking about being unencrypted, that only lasted a certain amount of time before we tapped out of what we call pan-European advertisers. And then we decided to go local. And that was a pivot because we narrowed our audience, but we were able to develop a revenue line of subscription. So that was an innovation. We went on digital, as you said.

When I was talking about being unencrypted, that only lasted a certain amount of time before we tapped out of what we call pan-European advertisers. And then we decided to go local. And that was a pivot because we narrowed our audience, but we were able to develop a revenue line of subscription. So that was an innovation. We went on digital, as you said.

When I was talking about being unencrypted, that only lasted a certain amount of time before we tapped out of what we call pan-European advertisers. And then we decided to go local. And that was a pivot because we narrowed our audience, but we were able to develop a revenue line of subscription. So that was an innovation. We went on digital, as you said.

We had mobile, you know, eventually content. We had gaming. And it was just important to continuously reinvent yourself in order to grow the business. It was ingrained into our DNA.

We had mobile, you know, eventually content. We had gaming. And it was just important to continuously reinvent yourself in order to grow the business. It was ingrained into our DNA.

We had mobile, you know, eventually content. We had gaming. And it was just important to continuously reinvent yourself in order to grow the business. It was ingrained into our DNA.