Bill Roedy

And it became, as you mentioned, a gateway to my career following media, which was global health.

And it became, as you mentioned, a gateway to my career following media, which was global health.

No, I think it was almost an immediate responsibility when you realize what had the size of our audience and, you know, 2 billion people potentially. And when you realize the connection that we'd have with young people, because we were a voice for young people, we were a voice for youth and we were a cultural voice.

No, I think it was almost an immediate responsibility when you realize what had the size of our audience and, you know, 2 billion people potentially. And when you realize the connection that we'd have with young people, because we were a voice for young people, we were a voice for youth and we were a cultural voice.

No, I think it was almost an immediate responsibility when you realize what had the size of our audience and, you know, 2 billion people potentially. And when you realize the connection that we'd have with young people, because we were a voice for young people, we were a voice for youth and we were a cultural voice.

that it was a responsibility because we were living, and the young people especially, were living with this dreadful, dreadful disease. And there was no access to treatment. There was no cure. So it became immediately obvious to us that we can make a difference. And, you know, modestly, it's very hard to measure that. behavioral change. We did it with a lot of research.

that it was a responsibility because we were living, and the young people especially, were living with this dreadful, dreadful disease. And there was no access to treatment. There was no cure. So it became immediately obvious to us that we can make a difference. And, you know, modestly, it's very hard to measure that. behavioral change. We did it with a lot of research.

that it was a responsibility because we were living, and the young people especially, were living with this dreadful, dreadful disease. And there was no access to treatment. There was no cure. So it became immediately obvious to us that we can make a difference. And, you know, modestly, it's very hard to measure that. behavioral change. We did it with a lot of research.

We had the help of the world bank, for example, and WHO who would conduct unlimited amounts of research, but I'll give you one example. So we would take one of our programs from staying alive was called sugar, which in Swahili means sugar daddy. And this was a program where we inserted our messages seamlessly. So you watch this program because you really want to watch it.

We had the help of the world bank, for example, and WHO who would conduct unlimited amounts of research, but I'll give you one example. So we would take one of our programs from staying alive was called sugar, which in Swahili means sugar daddy. And this was a program where we inserted our messages seamlessly. So you watch this program because you really want to watch it.

We had the help of the world bank, for example, and WHO who would conduct unlimited amounts of research, but I'll give you one example. So we would take one of our programs from staying alive was called sugar, which in Swahili means sugar daddy. And this was a program where we inserted our messages seamlessly. So you watch this program because you really want to watch it.

It's a little bit like gossip girl, but it's, More subtly, we had the messages about prevention, treatment, and very importantly, discrimination. And the reason discrimination was a key component of the challenge of the disease was because it hindered you from being tested. We would do... screenings in auditoriums or even outdoor arenas in Africa.

It's a little bit like gossip girl, but it's, More subtly, we had the messages about prevention, treatment, and very importantly, discrimination. And the reason discrimination was a key component of the challenge of the disease was because it hindered you from being tested. We would do... screenings in auditoriums or even outdoor arenas in Africa.

It's a little bit like gossip girl, but it's, More subtly, we had the messages about prevention, treatment, and very importantly, discrimination. And the reason discrimination was a key component of the challenge of the disease was because it hindered you from being tested. We would do... screenings in auditoriums or even outdoor arenas in Africa.

And people would watch this and they would come out and alongside that screening, we would have a testing on a confidential basis because of the possible discrimination. And we saw people get tested right away. So that was a direct sort of on the ground grassroots, if you will, level of research that we discovered we could make a real difference.

And people would watch this and they would come out and alongside that screening, we would have a testing on a confidential basis because of the possible discrimination. And we saw people get tested right away. So that was a direct sort of on the ground grassroots, if you will, level of research that we discovered we could make a real difference.

And people would watch this and they would come out and alongside that screening, we would have a testing on a confidential basis because of the possible discrimination. And we saw people get tested right away. So that was a direct sort of on the ground grassroots, if you will, level of research that we discovered we could make a real difference.

And so that was just one of many different examples of how we tackled the disease going forward.

And so that was just one of many different examples of how we tackled the disease going forward.

And so that was just one of many different examples of how we tackled the disease going forward.