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Billy Gene

๐Ÿ‘ค Speaker
1275 total appearances

Appearances Over Time

Podcast Appearances

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

And to me, I think the simplest way I can give it, it's like everybody moving from a fax machine to email in the sense of like, Like no one's using fax machines anymore. Obviously everybody uses email, but that transition didn't happen overnight. Right? Like there was at first, most people hung on to the fax machines. Like I already got to set it up. I have my landline.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

And to me, I think the simplest way I can give it, it's like everybody moving from a fax machine to email in the sense of like, Like no one's using fax machines anymore. Obviously everybody uses email, but that transition didn't happen overnight. Right? Like there was at first, most people hung on to the fax machines. Like I already got to set it up. I have my landline.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

That's taken decades for people to counsel their home phone. Like you ain't calling nobody on the phone anymore. Like the process has taken forever. Right? However, I'm sure there's somebody out there who made a shitload of money helping people set up their email. Now, it sounds crazy. Set up an email. I do that myself. That's because where we're at now.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

That's taken decades for people to counsel their home phone. Like you ain't calling nobody on the phone anymore. Like the process has taken forever. Right? However, I'm sure there's somebody out there who made a shitload of money helping people set up their email. Now, it sounds crazy. Set up an email. I do that myself. That's because where we're at now.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

That's taken decades for people to counsel their home phone. Like you ain't calling nobody on the phone anymore. Like the process has taken forever. Right? However, I'm sure there's somebody out there who made a shitload of money helping people set up their email. Now, it sounds crazy. Set up an email. I do that myself. That's because where we're at now.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

But before, it was like, how do I do an email? What does that mean? How do I get a vacation? So there was somebody who was the middle person that said, yo, you're on a fax machine. Let me build a service-based business helping people convert because I see the future going like this. Now, fast forward to AI.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

But before, it was like, how do I do an email? What does that mean? How do I get a vacation? So there was somebody who was the middle person that said, yo, you're on a fax machine. Let me build a service-based business helping people convert because I see the future going like this. Now, fast forward to AI.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

But before, it was like, how do I do an email? What does that mean? How do I get a vacation? So there was somebody who was the middle person that said, yo, you're on a fax machine. Let me build a service-based business helping people convert because I see the future going like this. Now, fast forward to AI.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

When I see online marketing and I see this word funnels, when basically I think of advertisements, I think of landing pages, I think of follow-up emails, I think of follow-up text messages. When I got into this game, you used to have to do all of these things manually. I had to learn graphic design. I had to learn how to code. I had to learn how to persuasively write.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

When I see online marketing and I see this word funnels, when basically I think of advertisements, I think of landing pages, I think of follow-up emails, I think of follow-up text messages. When I got into this game, you used to have to do all of these things manually. I had to learn graphic design. I had to learn how to code. I had to learn how to persuasively write.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

When I see online marketing and I see this word funnels, when basically I think of advertisements, I think of landing pages, I think of follow-up emails, I think of follow-up text messages. When I got into this game, you used to have to do all of these things manually. I had to learn graphic design. I had to learn how to code. I had to learn how to persuasively write.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

Now, all these things that I spent decade plus learning and mastering can be done for you like this. It would be like me just telling you I was really good at long division when everybody's got that fucking TI-83 calculator or whatever it is. That's where we're at. So anyways, there's this transition that all businesses online are going to make right now.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

Now, all these things that I spent decade plus learning and mastering can be done for you like this. It would be like me just telling you I was really good at long division when everybody's got that fucking TI-83 calculator or whatever it is. That's where we're at. So anyways, there's this transition that all businesses online are going to make right now.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

Now, all these things that I spent decade plus learning and mastering can be done for you like this. It would be like me just telling you I was really good at long division when everybody's got that fucking TI-83 calculator or whatever it is. That's where we're at. So anyways, there's this transition that all businesses online are going to make right now.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

And that is to using automation and AI in their business, right? So that's not like groundbreaking. Everyone's probably watching like, yeah, okay, it makes sense. However, most business owners are either too busy or too lazy or just simply unwilling to learn something new because of everything else that's going on.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

And that is to using automation and AI in their business, right? So that's not like groundbreaking. Everyone's probably watching like, yeah, okay, it makes sense. However, most business owners are either too busy or too lazy or just simply unwilling to learn something new because of everything else that's going on.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

And that is to using automation and AI in their business, right? So that's not like groundbreaking. Everyone's probably watching like, yeah, okay, it makes sense. However, most business owners are either too busy or too lazy or just simply unwilling to learn something new because of everything else that's going on.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

So for example, it used to be like, let me go write, you know, 30 emails and then you go on a fucking retreat to go figure out what to say. Now you can put in the proper prompt and ChatGPT will do that in five seconds. It used to be, let me go build this website and hire a designer. I need a code.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

So for example, it used to be like, let me go write, you know, 30 emails and then you go on a fucking retreat to go figure out what to say. Now you can put in the proper prompt and ChatGPT will do that in five seconds. It used to be, let me go build this website and hire a designer. I need a code.

Mick Unplugged
Billy Gene: Why Authenticity Beats Hustle in Modern Marketing

So for example, it used to be like, let me go write, you know, 30 emails and then you go on a fucking retreat to go figure out what to say. Now you can put in the proper prompt and ChatGPT will do that in five seconds. It used to be, let me go build this website and hire a designer. I need a code.