Billy Gene
๐ค SpeakerAppearances Over Time
Podcast Appearances
And he goes, they start off the ad, he looks at the camera and he goes, I'm a Mac. And he goes, I'm a PC. And then the whole 30 second bit was just a compare and contrast. Like, I think one of them was like, you know, I'm a PC and you know, sometimes I have viruses and Apple's like, no, we don't have viruses. We don't actually get like, that was it. That was, that was literally it.
And he goes, they start off the ad, he looks at the camera and he goes, I'm a Mac. And he goes, I'm a PC. And then the whole 30 second bit was just a compare and contrast. Like, I think one of them was like, you know, I'm a PC and you know, sometimes I have viruses and Apple's like, no, we don't have viruses. We don't actually get like, that was it. That was, that was literally it.
And they made about a hundred of these ads, maybe even more. And they put them out, put them out. And then all of a sudden, it became cool to have an iPhone, to have a Mac, to have those things. And once they started gaining momentum, boy, did they not stop. And obviously they had great products and things of that nature, but for that switch to happen, I do not believe that can happen without
And they made about a hundred of these ads, maybe even more. And they put them out, put them out. And then all of a sudden, it became cool to have an iPhone, to have a Mac, to have those things. And once they started gaining momentum, boy, did they not stop. And obviously they had great products and things of that nature, but for that switch to happen, I do not believe that can happen without
And they made about a hundred of these ads, maybe even more. And they put them out, put them out. And then all of a sudden, it became cool to have an iPhone, to have a Mac, to have those things. And once they started gaining momentum, boy, did they not stop. And obviously they had great products and things of that nature, but for that switch to happen, I do not believe that can happen without
a message like that. And then also they carry on this war. Like this wasn't a small thing. Even right now, if I text you or you text me, you guys know what happens. Since I'm an Android, if I'm in your guys' group text, they give me a blue bubble or a green bubble, whatever I am. So it's like, who's this person in my chat? Like they villainize the whole thing so brilliantly. And that was it.
a message like that. And then also they carry on this war. Like this wasn't a small thing. Even right now, if I text you or you text me, you guys know what happens. Since I'm an Android, if I'm in your guys' group text, they give me a blue bubble or a green bubble, whatever I am. So it's like, who's this person in my chat? Like they villainize the whole thing so brilliantly. And that was it.
a message like that. And then also they carry on this war. Like this wasn't a small thing. Even right now, if I text you or you text me, you guys know what happens. Since I'm an Android, if I'm in your guys' group text, they give me a blue bubble or a green bubble, whatever I am. So it's like, who's this person in my chat? Like they villainize the whole thing so brilliantly. And that was it.
So that's why I said it's the best marketing company ever. Like, I mean, that was maybe the hardest business challenge to ever overcome considering at the time PC had such a hold on the game. Their market share was on like, it was crazy. So for them to break in, of course, it took great marketing. Of course it did.
So that's why I said it's the best marketing company ever. Like, I mean, that was maybe the hardest business challenge to ever overcome considering at the time PC had such a hold on the game. Their market share was on like, it was crazy. So for them to break in, of course, it took great marketing. Of course it did.
So that's why I said it's the best marketing company ever. Like, I mean, that was maybe the hardest business challenge to ever overcome considering at the time PC had such a hold on the game. Their market share was on like, it was crazy. So for them to break in, of course, it took great marketing. Of course it did.
I think the most common is is thinking that people want something that you made up in your head. So, for example, you know, it's like I see it all the time. You know, people have the most dynamic personalities online. But when the camera's on, they think they have to be a certain way for people to accept them. It looks like it's like, you know, I'd be myself in this interview.
I think the most common is is thinking that people want something that you made up in your head. So, for example, you know, it's like I see it all the time. You know, people have the most dynamic personalities online. But when the camera's on, they think they have to be a certain way for people to accept them. It looks like it's like, you know, I'd be myself in this interview.
I think the most common is is thinking that people want something that you made up in your head. So, for example, you know, it's like I see it all the time. You know, people have the most dynamic personalities online. But when the camera's on, they think they have to be a certain way for people to accept them. It looks like it's like, you know, I'd be myself in this interview.
But then they'll turn on the camera shooting and they'll be like. Real estate agents do the best. My name is Bill Jean. And here in Southern California, we care about hope, trust, plug in word, plug in word, plug in word. And that's just our mission. Give us a call for Dada Dada. Shut the fuck up.
But then they'll turn on the camera shooting and they'll be like. Real estate agents do the best. My name is Bill Jean. And here in Southern California, we care about hope, trust, plug in word, plug in word, plug in word. And that's just our mission. Give us a call for Dada Dada. Shut the fuck up.
But then they'll turn on the camera shooting and they'll be like. Real estate agents do the best. My name is Bill Jean. And here in Southern California, we care about hope, trust, plug in word, plug in word, plug in word. And that's just our mission. Give us a call for Dada Dada. Shut the fuck up.
Like, you know, it's like it's that that that that is the number one mistake is losing the communication. And that's why I think I was able to have such momentum and impact on this game is because I came in and I was just me. I was just me. And by the way, not everybody likes me, but a lot of people do. And also people believed just, it was a breath of fresh air.
Like, you know, it's like it's that that that that is the number one mistake is losing the communication. And that's why I think I was able to have such momentum and impact on this game is because I came in and I was just me. I was just me. And by the way, not everybody likes me, but a lot of people do. And also people believed just, it was a breath of fresh air.
Like, you know, it's like it's that that that that is the number one mistake is losing the communication. And that's why I think I was able to have such momentum and impact on this game is because I came in and I was just me. I was just me. And by the way, not everybody likes me, but a lot of people do. And also people believed just, it was a breath of fresh air.