Billy Rose

Yeah, so as the, you know, As my dad was building the company, the early 80s came up, and the interest rates went to double digits. So I'm graduating from high school, and his advice to me was the following. Whatever you do, go to college and don't get into ag. But what had happened at the same time was a couple of our friends with their family farms, they lost their farms.

Yeah, so as the, you know, As my dad was building the company, the early 80s came up, and the interest rates went to double digits. So I'm graduating from high school, and his advice to me was the following. Whatever you do, go to college and don't get into ag. But what had happened at the same time was a couple of our friends with their family farms, they lost their farms.

Yeah, so as the, you know, As my dad was building the company, the early 80s came up, and the interest rates went to double digits. So I'm graduating from high school, and his advice to me was the following. Whatever you do, go to college and don't get into ag. But what had happened at the same time was a couple of our friends with their family farms, they lost their farms.

Double-digit interest rates, it just ate them up. And I was scarred for life. And I didn't realize until probably 15 years later after we built two successful companies helping farmers profit and thrive that my wife said to me, you know, Billy, the reason that you have such passion is you were scarred from that, you know, your friends going bankrupt.

Double-digit interest rates, it just ate them up. And I was scarred for life. And I didn't realize until probably 15 years later after we built two successful companies helping farmers profit and thrive that my wife said to me, you know, Billy, the reason that you have such passion is you were scarred from that, you know, your friends going bankrupt.

Double-digit interest rates, it just ate them up. And I was scarred for life. And I didn't realize until probably 15 years later after we built two successful companies helping farmers profit and thrive that my wife said to me, you know, Billy, the reason that you have such passion is you were scarred from that, you know, your friends going bankrupt.

And I then committed my whole life to, hey, if it's not good for my friends in Dyersville, Iowa, and it's not going to help our farming friends survive, mitigate this risk, then why are we doing it?

And I then committed my whole life to, hey, if it's not good for my friends in Dyersville, Iowa, and it's not going to help our farming friends survive, mitigate this risk, then why are we doing it?

And I then committed my whole life to, hey, if it's not good for my friends in Dyersville, Iowa, and it's not going to help our farming friends survive, mitigate this risk, then why are we doing it?

And so, thus went to college at Iowa. The first company we created was a company that provided operating loans. Okay. Okay. We did about $140 plus million worth of operating loans. We also did great marketing advice. We also became, back in 1996, when the CRC revenue insurance came out, that was the first way to do a revenue protection policy. Gotcha. And we built that company, sold it to DTN.

And so, thus went to college at Iowa. The first company we created was a company that provided operating loans. Okay. Okay. We did about $140 plus million worth of operating loans. We also did great marketing advice. We also became, back in 1996, when the CRC revenue insurance came out, that was the first way to do a revenue protection policy. Gotcha. And we built that company, sold it to DTN.

And so, thus went to college at Iowa. The first company we created was a company that provided operating loans. Okay. Okay. We did about $140 plus million worth of operating loans. We also did great marketing advice. We also became, back in 1996, when the CRC revenue insurance came out, that was the first way to do a revenue protection policy. Gotcha. And we built that company, sold it to DTN.

I woke up, said I'm too young to retire, so what am I going to do next? Serial entrepreneur is what we have. And with that, we said, what if we could improve the crop insurance delivery system? And so we went to the USDA. We laid out a plan. It was back in the Internet days, and we said we could use technology, efficiencies, and we could pass a savings to the American farmer.

I woke up, said I'm too young to retire, so what am I going to do next? Serial entrepreneur is what we have. And with that, we said, what if we could improve the crop insurance delivery system? And so we went to the USDA. We laid out a plan. It was back in the Internet days, and we said we could use technology, efficiencies, and we could pass a savings to the American farmer.

I woke up, said I'm too young to retire, so what am I going to do next? Serial entrepreneur is what we have. And with that, we said, what if we could improve the crop insurance delivery system? And so we went to the USDA. We laid out a plan. It was back in the Internet days, and we said we could use technology, efficiencies, and we could pass a savings to the American farmer.

USDA had great fortitude. They approved the plan. We saved American farmers over $50 million just by using technology efficiencies. Awesome. Yeah. Wow. So we grew that company to $300 plus million, sold it to Farm Bureau Mutual. It took us 12 years. Yeah. But it was a hell of a run. Wow. Yeah.

USDA had great fortitude. They approved the plan. We saved American farmers over $50 million just by using technology efficiencies. Awesome. Yeah. Wow. So we grew that company to $300 plus million, sold it to Farm Bureau Mutual. It took us 12 years. Yeah. But it was a hell of a run. Wow. Yeah.

USDA had great fortitude. They approved the plan. We saved American farmers over $50 million just by using technology efficiencies. Awesome. Yeah. Wow. So we grew that company to $300 plus million, sold it to Farm Bureau Mutual. It took us 12 years. Yeah. But it was a hell of a run. Wow. Yeah.

Yeah. You're trying to protect the margins of the producers. And in today's environment with these... bumper crop coming out, commodity prices going to all-time low for a cycle that we don't even like to talk about, right? I mean, I would rather just bury my head in the sand, but we can't. We have to deal with this, and we have to look at it and go, all right, I've got a good operation.

Yeah. You're trying to protect the margins of the producers. And in today's environment with these... bumper crop coming out, commodity prices going to all-time low for a cycle that we don't even like to talk about, right? I mean, I would rather just bury my head in the sand, but we can't. We have to deal with this, and we have to look at it and go, all right, I've got a good operation.