Billy Rose

Yeah. You're trying to protect the margins of the producers. And in today's environment with these... bumper crop coming out, commodity prices going to all-time low for a cycle that we don't even like to talk about, right? I mean, I would rather just bury my head in the sand, but we can't. We have to deal with this, and we have to look at it and go, all right, I've got a good operation.

I've got a 220 APH on my corn. You know, I'm doing everything right, but I'm not making money because of those commodity prices. So how are we going to do better? And we've always seen this issue of this problem called the yield gap. And at the right time, I'd like to talk to you about that yield gap.

I've got a 220 APH on my corn. You know, I'm doing everything right, but I'm not making money because of those commodity prices. So how are we going to do better? And we've always seen this issue of this problem called the yield gap. And at the right time, I'd like to talk to you about that yield gap.

I've got a 220 APH on my corn. You know, I'm doing everything right, but I'm not making money because of those commodity prices. So how are we going to do better? And we've always seen this issue of this problem called the yield gap. And at the right time, I'd like to talk to you about that yield gap.

Yeah, so we named it this gap where crop insurance doesn't cover, but it's the last 15% from 85 to 100 of your historical yield. Okay. Okay, so it's this gap. And you can't get any coverage, yet that gap, is the difference between a profit and loss. Yes. It's the difference between going on a vacation or not. Yep.

Yeah, so we named it this gap where crop insurance doesn't cover, but it's the last 15% from 85 to 100 of your historical yield. Okay. Okay, so it's this gap. And you can't get any coverage, yet that gap, is the difference between a profit and loss. Yes. It's the difference between going on a vacation or not. Yep.

Yeah, so we named it this gap where crop insurance doesn't cover, but it's the last 15% from 85 to 100 of your historical yield. Okay. Okay, so it's this gap. And you can't get any coverage, yet that gap, is the difference between a profit and loss. Yes. It's the difference between going on a vacation or not. Yep.

It's the difference between, can my wife, you know, stop working in town and come work on the farm? Yeah. And so we said, this problem, this universal problem for 160 million acres of corn and soy, how could we solve it? And for years, we couldn't. And one day, we started doing all the seed trials across the Midwest, testing every variety and hybrid on these seeds.

It's the difference between, can my wife, you know, stop working in town and come work on the farm? Yeah. And so we said, this problem, this universal problem for 160 million acres of corn and soy, how could we solve it? And for years, we couldn't. And one day, we started doing all the seed trials across the Midwest, testing every variety and hybrid on these seeds.

It's the difference between, can my wife, you know, stop working in town and come work on the farm? Yeah. And so we said, this problem, this universal problem for 160 million acres of corn and soy, how could we solve it? And for years, we couldn't. And one day, we started doing all the seed trials across the Midwest, testing every variety and hybrid on these seeds.

Sea trial plots, where we had specialized four-row planters and combines, and we got the scientific data. And I have a question for you guys. If I planted 100 different varieties in the same field, okay, side by side, same plant date, same environment, same harvest date, what do you think on a normal 200 APH corn field we might see in yield difference just in the top 30?

Sea trial plots, where we had specialized four-row planters and combines, and we got the scientific data. And I have a question for you guys. If I planted 100 different varieties in the same field, okay, side by side, same plant date, same environment, same harvest date, what do you think on a normal 200 APH corn field we might see in yield difference just in the top 30?

Sea trial plots, where we had specialized four-row planters and combines, and we got the scientific data. And I have a question for you guys. If I planted 100 different varieties in the same field, okay, side by side, same plant date, same environment, same harvest date, what do you think on a normal 200 APH corn field we might see in yield difference just in the top 30?

I'm going to let Dave answer because I know the answer.

I'm going to let Dave answer because I know the answer.

I'm going to let Dave answer because I know the answer.

So 30 bushel is 15% is what you're saying. Yeah, 15%. We were finding up to 20%. That's just in the top 30. There you go. So imagine if we could bring this information back to our farming friends where they just drop a pin on their field and this, you know,

So 30 bushel is 15% is what you're saying. Yeah, 15%. We were finding up to 20%. That's just in the top 30. There you go. So imagine if we could bring this information back to our farming friends where they just drop a pin on their field and this, you know,

So 30 bushel is 15% is what you're saying. Yeah, 15%. We were finding up to 20%. That's just in the top 30. There you go. So imagine if we could bring this information back to our farming friends where they just drop a pin on their field and this, you know,

AI algorithm goes out, compares all the seed trials, brings them all in, grabs the same soil, same maturity zone, same practice, same rotation, whatever you're doing, and says, here is a list. I call it the David Letterman's top 10. Okay. Here's a list that if you buy off of this top 30, you're going to improve your yields by that 15% to 20% and solve your yield gap. Okay. Okay.