Blair Kerkhoff

And it's all Dukes.

Yeah.

And Gonzagas and Michigans and Yukons as well.

They're getting some of that.

I can't figure out where.

Apple's another one.

And Apple is another one.

That's F1 this year, Friday Night Baseball.

Yeah, F1 and MLS.

Yeah, yeah.

Right, right.

Well, that would explain – I don't pay much attention to what you're describing, but it does explain when we sit down to watch a show on a streaming service, we used to see it on one service, and now it's on a completely different streaming service that we don't necessarily have a subscription to.

Exactly.

And that's what makes this Duke thing so interesting is they were able – I wonder what that conversation was like with the Duke athletic director and basketball coach and the ACC commissioner who are losing.

They're losing.

But, I mean, it can't be popular.

It was definitely a bold move.

I mean, a bold move that I would think would open eyes to the Kentuckys, the KUs.

Kansas, yeah.

You know, if that's out there as an opportunity, I'm sure they've had some conversations about this.