Blake Anderson

Assess how many views we're generating based on which hook, what the relative conversion is based on a per view basis for each of them. And then over time, you start to develop either a mental or real statistical model that will be able to inform your future distribution strategy.

Assess how many views we're generating based on which hook, what the relative conversion is based on a per view basis for each of them. And then over time, you start to develop either a mental or real statistical model that will be able to inform your future distribution strategy.

Assess how many views we're generating based on which hook, what the relative conversion is based on a per view basis for each of them. And then over time, you start to develop either a mental or real statistical model that will be able to inform your future distribution strategy.

I hope that makes sense, but somewhat akin to how platforms, meta, TikTok, et cetera, will split test your different creatives, applying the same strategy to influencers or internal UGCs. or, uh, you know, creative hook generation, that sort of thing.

I hope that makes sense, but somewhat akin to how platforms, meta, TikTok, et cetera, will split test your different creatives, applying the same strategy to influencers or internal UGCs. or, uh, you know, creative hook generation, that sort of thing.

I hope that makes sense, but somewhat akin to how platforms, meta, TikTok, et cetera, will split test your different creatives, applying the same strategy to influencers or internal UGCs. or, uh, you know, creative hook generation, that sort of thing.

I was actually looking at this today cause I thought that this is, uh, pretty indicative of what I do, which is kind of different from a lot of people. Number one, I don't use, uh, influencer marketplaces or databases. Number two, I think that there's a lot of messaging on the internet about various tools. So like marketplace and databases or agencies to find influencers for you.

I was actually looking at this today cause I thought that this is, uh, pretty indicative of what I do, which is kind of different from a lot of people. Number one, I don't use, uh, influencer marketplaces or databases. Number two, I think that there's a lot of messaging on the internet about various tools. So like marketplace and databases or agencies to find influencers for you.

I was actually looking at this today cause I thought that this is, uh, pretty indicative of what I do, which is kind of different from a lot of people. Number one, I don't use, uh, influencer marketplaces or databases. Number two, I think that there's a lot of messaging on the internet about various tools. So like marketplace and databases or agencies to find influencers for you.

That's just like outright wrong. What I don't see people talking about is the development of personal relationships with influencers. So I just recently launched my new company, Apex. I can get into that a little bit later, but in short, it's a very content-heavy company. We're creating content in-house. And now you'll see.

That's just like outright wrong. What I don't see people talking about is the development of personal relationships with influencers. So I just recently launched my new company, Apex. I can get into that a little bit later, but in short, it's a very content-heavy company. We're creating content in-house. And now you'll see.

That's just like outright wrong. What I don't see people talking about is the development of personal relationships with influencers. So I just recently launched my new company, Apex. I can get into that a little bit later, but in short, it's a very content-heavy company. We're creating content in-house. And now you'll see.

I make this post, and I guess this is backwards, but I've got a bunch of creators. Sam Zia commented. He was a former co-founder from UMAX. 220,000 followers. Dawson Gibbs. 170 or 170,000 followers backstate Carter, 280,000 followers. The list goes on and on.

I make this post, and I guess this is backwards, but I've got a bunch of creators. Sam Zia commented. He was a former co-founder from UMAX. 220,000 followers. Dawson Gibbs. 170 or 170,000 followers backstate Carter, 280,000 followers. The list goes on and on.

I make this post, and I guess this is backwards, but I've got a bunch of creators. Sam Zia commented. He was a former co-founder from UMAX. 220,000 followers. Dawson Gibbs. 170 or 170,000 followers backstate Carter, 280,000 followers. The list goes on and on.

Um, and now the reason that they're commenting on this isn't because I'm paying them to, but it's because I've developed the relationships with them. And I think that, or I know that these influencers are getting hundreds of DMS emails, what have you on a daily basis. It's really hard for them to differentiate what companies are serious and what companies are.

Um, and now the reason that they're commenting on this isn't because I'm paying them to, but it's because I've developed the relationships with them. And I think that, or I know that these influencers are getting hundreds of DMS emails, what have you on a daily basis. It's really hard for them to differentiate what companies are serious and what companies are.

Um, and now the reason that they're commenting on this isn't because I'm paying them to, but it's because I've developed the relationships with them. And I think that, or I know that these influencers are getting hundreds of DMS emails, what have you on a daily basis. It's really hard for them to differentiate what companies are serious and what companies are.

But if you can embed yourself and develop personal relationships with them, embed yourself within the industry, then they'll connect you with whoever you need to get connected with.

But if you can embed yourself and develop personal relationships with them, embed yourself within the industry, then they'll connect you with whoever you need to get connected with.