Blake Anderson

Yeah. Shameless plug. Super wall. Absolutely amazing. I'm not affiliated. I just, I love the platform. I think that pretty much everybody should be using Superwall. I don't use Revenue Cat. I only use Superwall. Now, with regards to how I think about paywalls, I think it really depends. So what's amazing about Superwall is it makes split testing incredibly easy. They provide you with all the data.

Yeah. Shameless plug. Super wall. Absolutely amazing. I'm not affiliated. I just, I love the platform. I think that pretty much everybody should be using Superwall. I don't use Revenue Cat. I only use Superwall. Now, with regards to how I think about paywalls, I think it really depends. So what's amazing about Superwall is it makes split testing incredibly easy. They provide you with all the data.

But I think that across the industry, a lot of people tend to optimize for like number of users multiplied by profit per user. I am of an alternative thesis. I believe that you should optimize for like number of users raised to the N where N is greater than one multiplied by profit per user. I will take at least at a just pure conversion basis.

But I think that across the industry, a lot of people tend to optimize for like number of users multiplied by profit per user. I am of an alternative thesis. I believe that you should optimize for like number of users raised to the N where N is greater than one multiplied by profit per user. I will take at least at a just pure conversion basis.

But I think that across the industry, a lot of people tend to optimize for like number of users multiplied by profit per user. I am of an alternative thesis. I believe that you should optimize for like number of users raised to the N where N is greater than one multiplied by profit per user. I will take at least at a just pure conversion basis.

I will accept a lower LTV on a per download basis in exchange for more people being able to use the platform. Now there are a number of reasons for this, but I think one of the, Um, most obvious, if you want to ignore all like the moral, like, oh, I want more people to use the product, more people get value of it.

I will accept a lower LTV on a per download basis in exchange for more people being able to use the platform. Now there are a number of reasons for this, but I think one of the, Um, most obvious, if you want to ignore all like the moral, like, oh, I want more people to use the product, more people get value of it.

I will accept a lower LTV on a per download basis in exchange for more people being able to use the platform. Now there are a number of reasons for this, but I think one of the, Um, most obvious, if you want to ignore all like the moral, like, oh, I want more people to use the product, more people get value of it.

If you want to completely set that aside, um, which I don't, but if you were to set that aside, the benefit here is that you can more quickly dominate the market. And as a result, um, increase word of mouth, which is pretty much impossible to measure, uh, for most applications. It's easy to measure like if you're just seeding a thousand users onto your product and then letting it grow organically.

If you want to completely set that aside, um, which I don't, but if you were to set that aside, the benefit here is that you can more quickly dominate the market. And as a result, um, increase word of mouth, which is pretty much impossible to measure, uh, for most applications. It's easy to measure like if you're just seeding a thousand users onto your product and then letting it grow organically.

If you want to completely set that aside, um, which I don't, but if you were to set that aside, the benefit here is that you can more quickly dominate the market. And as a result, um, increase word of mouth, which is pretty much impossible to measure, uh, for most applications. It's easy to measure like if you're just seeding a thousand users onto your product and then letting it grow organically.

But when you're constantly running ads, you don't know if people are coming, specifically like organic, you have no idea where people are coming from. And so I like to prioritize allowing as many people to use it as possible. Now, moving forward, how do I think about paywalling in itself, like within the application?

But when you're constantly running ads, you don't know if people are coming, specifically like organic, you have no idea where people are coming from. And so I like to prioritize allowing as many people to use it as possible. Now, moving forward, how do I think about paywalling in itself, like within the application?

But when you're constantly running ads, you don't know if people are coming, specifically like organic, you have no idea where people are coming from. And so I like to prioritize allowing as many people to use it as possible. Now, moving forward, how do I think about paywalling in itself, like within the application?

Super Bowl is amazing once again, because it enables you to test it at different points and you can assess the relative effects, the conversion basis, how many people are seeing it, that sort of thing. The most standard practice in the industry right now is to take people through some onboarding flow and then hit them with a paywall at the end. It's just like,

Super Bowl is amazing once again, because it enables you to test it at different points and you can assess the relative effects, the conversion basis, how many people are seeing it, that sort of thing. The most standard practice in the industry right now is to take people through some onboarding flow and then hit them with a paywall at the end. It's just like,

Super Bowl is amazing once again, because it enables you to test it at different points and you can assess the relative effects, the conversion basis, how many people are seeing it, that sort of thing. The most standard practice in the industry right now is to take people through some onboarding flow and then hit them with a paywall at the end. It's just like,

you make so much more doing that than pretty much any other paywall strategy.

you make so much more doing that than pretty much any other paywall strategy.

you make so much more doing that than pretty much any other paywall strategy.