Blake Hall

But then they're not done. They still haven't gotten access. So they either give up, which is the worst thing, or they have to go to the call center. There's probably a credit bureau waiting for them too that also doesn't have coverage. And then they have to go in person. By the time they get in person, just think about how you would feel. So that's awful.

But then they're not done. They still haven't gotten access. So they either give up, which is the worst thing, or they have to go to the call center. There's probably a credit bureau waiting for them too that also doesn't have coverage. And then they have to go in person. By the time they get in person, just think about how you would feel. So that's awful.

And what I realized is that for worse data coverage, they actually made more money. If they had the data coverage, it would have passed on the first attempt. But when they didn't cover somebody and that person tried to just repeatedly attempt multiple times, you might end up paying tens of times, so 50 times 25 cents. And I was like, you know what?

And what I realized is that for worse data coverage, they actually made more money. If they had the data coverage, it would have passed on the first attempt. But when they didn't cover somebody and that person tried to just repeatedly attempt multiple times, you might end up paying tens of times, so 50 times 25 cents. And I was like, you know what?

That's just such a perverse business model where you actually make more profit and revenue for having a deficient product. I resolved, I said, I'm never going to have a business model that is misaligned with the incentives of this B2C ecosystem that we serve, that I'm only going to charge a government customer when we successfully authenticate somebody and get them access.

That's just such a perverse business model where you actually make more profit and revenue for having a deficient product. I resolved, I said, I'm never going to have a business model that is misaligned with the incentives of this B2C ecosystem that we serve, that I'm only going to charge a government customer when we successfully authenticate somebody and get them access.

And that actually makes sense for the users that if we're not able to get somebody through who's not fraudulent, we suffer as a business and rightly so. Now all of our incentives are aligned in harmony with who we serve. I think it's value and alignment with stakeholders.

And that actually makes sense for the users that if we're not able to get somebody through who's not fraudulent, we suffer as a business and rightly so. Now all of our incentives are aligned in harmony with who we serve. I think it's value and alignment with stakeholders.

And once you commit to it, those are some of the things from a values basis as a founder that I really enforce is sacred that we'll never violate. It's core to our DNA and who we are.

And once you commit to it, those are some of the things from a values basis as a founder that I really enforce is sacred that we'll never violate. It's core to our DNA and who we are.

And if you don't screen for it, you're in for a tough ride. So I think e pluribus unum, out of many, one. This is the whole premise of America, that what our country's struggling with right now, that everyone is welcome as long as you are committed to the fundamental American values of freedom, that you can criticize any religion, you can burn any book, and you will not be met with violence.

And if you don't screen for it, you're in for a tough ride. So I think e pluribus unum, out of many, one. This is the whole premise of America, that what our country's struggling with right now, that everyone is welcome as long as you are committed to the fundamental American values of freedom, that you can criticize any religion, you can burn any book, and you will not be met with violence.

People might have problems with that, just like I'll have a problem if you burn the American flag, but the fact that you can do that and not be harmed shows that you live in a free country. So when you let people in who fundamentally reject the premise of your country, your culture begins to suffer. Our country is suffering for that right now because we haven't been intentional about it.

People might have problems with that, just like I'll have a problem if you burn the American flag, but the fact that you can do that and not be harmed shows that you live in a free country. So when you let people in who fundamentally reject the premise of your country, your culture begins to suffer. Our country is suffering for that right now because we haven't been intentional about it.

The same thing is true at the company. So right now, the whole country is struggling with this battle really between enlightenment values and postmodernism. And if you let that conflict into your company, it's like a wagon that has two hands pulling on the wheel. Is it merit or is it something else? What are we really focused on driving?

The same thing is true at the company. So right now, the whole country is struggling with this battle really between enlightenment values and postmodernism. And if you let that conflict into your company, it's like a wagon that has two hands pulling on the wheel. Is it merit or is it something else? What are we really focused on driving?

For me, what I loved about the military, what I loved about growing up, what I loved about fairness and what my dad told me, three rules that his grandfather had given to him. And one of them was never think that you're better than the men that you lead. And that we come from different backgrounds, we come from different places, from different experiences, but we're all army green.

For me, what I loved about the military, what I loved about growing up, what I loved about fairness and what my dad told me, three rules that his grandfather had given to him. And one of them was never think that you're better than the men that you lead. And that we come from different backgrounds, we come from different places, from different experiences, but we're all army green.

And your job is to treat everyone fairly according to the same standard. And that's what I loved about service, that if you listen to my guys talk to each other, But the other part would be like, these guys would all take a bullet for each other. They're brothers.

And your job is to treat everyone fairly according to the same standard. And that's what I loved about service, that if you listen to my guys talk to each other, But the other part would be like, these guys would all take a bullet for each other. They're brothers.