Blake Montgomery

I am interested in global supply chain management.

Like how glamorous, like you see Tim Cook on a red carpet and you're not excited.

There's no, there's no like thrill, but that's not really necessary for a company that has the thing that has already changed the world, the iPhone.

Right.

Whether Tim Cook could recapture that innovation and that spirit of the Jobs era became less of a material question to Apple's success.

I think the innovation has been less exciting.

I think that repeated critique of him is true.

The debut of a new iPhone every year feels more like listening to Toyota talk about his new lineup of cars.

The things that he has shepherded through would be like the Apple Watch, AirPod headphones, which...

To any other company, I think on Earth, these would be massive products and they could function as sizable businesses unto themselves if they were broken out of Apple.

To Apple, they are like miniature kingdoms in comparison to the vast dominion of the iPhone.

Other like innovations that are important to the company that are extremely boring to the consumer are like the development of Apple's own chips that go inside its MacBook.

That's something that the new CEO like spearheaded, shepherded through, accomplished.

And it was a great business boon to Apple and part of this like huge financial success.

Do we care?

I don't really think so unless you're like a big Apple head.

Another thing that Tim Cook did was like

build up Apple's kind of software ecosystem.

One of the things that Apple customers really prize about these phones is like their close integration with the software that comes with them, the iOS operating system.

And Tim Cook introduced services that make that kind of even more so.