Blake Scholl

You know, how do I get out of it?

And so I had a chance to kind of sell the company to Groupon and the investors got their money back in a little bit.

You know, it was my escape fantasy had come true.

Nonetheless, I had loved that experience of being my own boss, of creating something from scratch.

And I just figured, man, I just want to invert every decision I made at that company.

And I never want to work on something where I have to ask myself, is it worth it?

So after a couple of years at Groupon, you know, having gone one level from barcode scanning game to internet coupon, I just couldn't, you know, I couldn't take any more of those phone calls saying, send more email, Blake.

And, you know, fired myself.

And I thought, you know, let me put all my startup ideas in order of how happy I would be if it worked.

Uh, I was looking at my notes from this a couple of weeks ago because I actually kept a journal back then.

And there were probably a couple dozen.

Oh, they were terrible.

Some of them were, you know, and like some of them, like I had an idea for a better rental car company.

I had an idea, probably the most promising thing I had on the list was a convenience oriented airline.

They would fly out of private terminals rather than commercial terminals.

And it turned out somebody else did that.

That became basically JSX.

And I'm a big fan of that.

But I ended up saying, I want to just focus on what would be most awesome if it worked, and I'll leave everything else aside, including whether I think I personally have any business working on it.

I remember telling, when I decided I wanted to do supersonic, I remember calling my mom and telling her, and she said, Blake, shouldn't you work on something you know something about?