Blake Scholl

Well, Boeing's down and out.

I should steal market share.

So Airbus is trying to ramp production of their airplanes faster than Boeing can get people to trust them again.

So that's that game.

And nobody's incentivized to go build a supersonic jet.

If you're a public market investor in Boeing or Airbus, and imagine Airbus says, we're going to go do supersonic instead of trying to eat Boeing's lunch while Boeing's down and out.

Your investors say you're stupid.

Pretty soon an activist gets on your board and you're fired as CEO.

Reciprocally, if Boeing right now says, I'm going to go build a supersonic jet, I think everyone's going to say, what are you talking about, dude?

Maybe you should figure out how to put the screws in the ones you make now.

So neither of them is really in a position to do it.

It has to come from a new entrant.

They'll probably try to buy us first.

and then they'll try to compete.

I mean, I welcome that.

I'm shocked a decade into this that we don't have competition.

At some point that will change.

It's hard for me to wrap my head around it too.

But I think it comes down to what people call the innovator's dilemma in business, that the big guys don't want to disrupt themselves.

And there are only two of them, so they don't think they're going to be competitively forced to, on one hand.