Bob Burg

Well, because the person's phony or they're trying to pull one over on everybody. Well, it's a big world. There's lots of people out there, so there's always some who are like that. But I don't think that's usually it. I really believe that when someone does not show up authentic, but instead comes across as a, I guess the correct Latin term would be Phonus Bolognus.

Well, because the person's phony or they're trying to pull one over on everybody. Well, it's a big world. There's lots of people out there, so there's always some who are like that. But I don't think that's usually it. I really believe that when someone does not show up authentic, but instead comes across as a, I guess the correct Latin term would be Phonus Bolognus.

It's typically because they just don't have the self-confidence to show up authentically. In other words, it's difficult to show up authentically when you don't feel you have anything worthy of showing up authentically for. This comes down to how we value ourselves, right? And it can be very difficult for people to recognize their value. I believe we all have two types of value.

It's typically because they just don't have the self-confidence to show up authentically. In other words, it's difficult to show up authentically when you don't feel you have anything worthy of showing up authentically for. This comes down to how we value ourselves, right? And it can be very difficult for people to recognize their value. I believe we all have two types of value.

We have intrinsic value, just by the nature of being a human being, being here, we bring value to the table. That's intrinsic value. But we also have what I call market value.

We have intrinsic value, just by the nature of being a human being, being here, we bring value to the table. That's intrinsic value. But we also have what I call market value.

And I define market value as that combination of strengths, traits, talents, and characteristics that allow us to add value to others, to the marketplace, in such a way that we will be rewarded for it, financially and otherwise. The challenge is it can be very difficult to understand those assets and to recognize and embrace those assets of value we have. Why?

And I define market value as that combination of strengths, traits, talents, and characteristics that allow us to add value to others, to the marketplace, in such a way that we will be rewarded for it, financially and otherwise. The challenge is it can be very difficult to understand those assets and to recognize and embrace those assets of value we have. Why?

Because we're human beings and we're too emotionally close to ourselves. You know, we see a lot of our, somebody, Mark Sanborn, a great, great speaker and author, once said to me, you know, Bob, we tend to look at other people's highlight reels and our blooper tapes. And I think that's so important.

Because we're human beings and we're too emotionally close to ourselves. You know, we see a lot of our, somebody, Mark Sanborn, a great, great speaker and author, once said to me, you know, Bob, we tend to look at other people's highlight reels and our blooper tapes. And I think that's so important.

So we tend to devalue ourselves sometimes if we don't, and that's when we don't really have that self-confidence and recognize those assets of value we have. So I think it's important to get with someone who cares about us but is not so emotionally close to us as well so that they can really see objectively what we really have. But once we know that, now we can connect better with people.

So we tend to devalue ourselves sometimes if we don't, and that's when we don't really have that self-confidence and recognize those assets of value we have. So I think it's important to get with someone who cares about us but is not so emotionally close to us as well so that they can really see objectively what we really have. But once we know that, now we can connect better with people.

So the people who ask that question, well, you know, it's not connecting. Well, they're probably not really, they're maybe trying to almost imitate, if you will, somebody else's style, right? Who they like, you know, who they see as successful. And it just doesn't work. So in order to really be authentic,

So the people who ask that question, well, you know, it's not connecting. Well, they're probably not really, they're maybe trying to almost imitate, if you will, somebody else's style, right? Who they like, you know, who they see as successful. And it just doesn't work. So in order to really be authentic,

It does. And for feedback to happen, and by the way, you know, I would say if we were going to have one underlying definition of authenticity, perhaps it would be acting congruently with one's values, right? So if we're acting congruently with our values, we're always on the right track and we are being authentic.

It does. And for feedback to happen, and by the way, you know, I would say if we were going to have one underlying definition of authenticity, perhaps it would be acting congruently with one's values, right? So if we're acting congruently with our values, we're always on the right track and we are being authentic.

Now, that doesn't mean the values that we think we should have or that the world tells us that we should have or even people who love us tell us we should have or what we wish we had, but the actual values that we hold. When we're acting congruently with those, we are, by the very nature, by the very definition of the thing, we are being authentic.

Now, that doesn't mean the values that we think we should have or that the world tells us that we should have or even people who love us tell us we should have or what we wish we had, but the actual values that we hold. When we're acting congruently with those, we are, by the very nature, by the very definition of the thing, we are being authentic.

Now, as a leader, when you see someone who you're leading, who is not doing that, you know, that's where you have to step in. But then your question becomes, well, what if that person is sort of defensive, just is not open to it? This is really where the relationship comes into play.

Now, as a leader, when you see someone who you're leading, who is not doing that, you know, that's where you have to step in. But then your question becomes, well, what if that person is sort of defensive, just is not open to it? This is really where the relationship comes into play.