From Fear to Freedom: Untethered Authenticity with Bob Burg
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Who is Bob Burg and what is his expertise?
Hello everyone and welcome back to the show. We have a treat for you today. Bob Berg, author of the Go-Giver and the entire Go-Giver series, as well as the Art of Persuasion, world-class international speaker, tremendous thought leader on personal development and peak performance and leadership and communication, shares his thoughts on authenticity, community, and why... So much of our anxiety, stress, depression is a result of trying to align our values with someone else's. And this concept, dig in, friends, dig in. If you're driving, if you're on the treadmill, you're going to want to come back and take notes on this episode. I took, while I was listening to Bob, I took an entire two pages of notes on just all the ideas that he throws out in our conversation.
You're going to love this one. I appreciate Bob for giving us his time and his just Just these nuggets, these insights that just absolutely grabbed me. I know they'll grab you with no further ado. My friends, Bob Berg.
In a crude laboratory in the basement of his home.
Bob, it's great to have you on the show. I appreciate your time, man.
Oh, my absolute pleasure. Thanks for having me.
all right well I want to get right into it and like most business-minded individuals I have read the go-giver and there has been one particular law of that book that I have always wanted to ask you about since the first time that I read it. And it's law number four, the law about authenticity. Okay. And the reason is I get – because I create online, I'm sure you do too. I get a lot of people who will reach out to me about – my message isn't connecting online, my message isn't connecting with my team, my message isn't connecting, and I will point them to your book and this particular law in this section about authenticity and really try to drive into, are you trying to play a role or are you being true to yourself?
And I would love for you to maybe just expound as much as you can or are willing on why authenticity, especially in today's environment with so much communication hitting people is paramount to being successful in our communication.
Yeah, that's a great question. I appreciate that. So law number four, the law of authenticity, says the most valuable gift you have to offer is yourself. And in this part of the story, Deborah, the mentor in that part, made the statement that all the skills in the world, the sales skills, technical skills, people skills, as important as they are, and they are indeed very, very important, They're also all for not if you don't come at it from your true authentic core. But when you do, people feel good about you. They feel comfortable with you. They feel safe with you. And why wouldn't they? They know who they're getting. There's a consistency there. And, you know, Robert Cialdini in his wonderful book, Influence, The Psychology of Persuasion, which he had just updated, revised a few years ago, uh, And, you know, he talks about the about consistency being such an important part of human nature. And it dates back to the cave person days. Right. When everything was a matter of life, every day was surviving the day.
So consistency was key, right? You had to know who in your tribe of 200 people had your back and who might club you in the back, right? You had to know what the sounds on the distance meant. You had to know what the bent twigs meant and the footprints, and it had to be consistent, had to be the same. And so when we are ourselves, we tend to be very consistent. People know who they're getting. Now, there's a couple of things here, though, and I think that that perhaps since social media has become so prolific, I think the definition of authenticity has almost changed, and I think in a false way, if I may suggest. And here's what I mean. Authenticity now seems to mean no boundaries. Just say or do whatever you want.
Use whatever language you want and sell people whatever you want because, well, you're being yourself. You're authentic. Ryan, I respectfully disagree with that. I believe this is sort of like the person who says, well, I have anger issues and I yell at people a lot. And if I were to act any differently, that wouldn't be authentic of me. And I think that's really a bunch of baloney, right?
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