Bob Gilbreath

And so I wrote the book, you know, basically nights and weekends over the process of about three years to kind of represent this idea, you know, kind of coined the term marketing with meaning, which became really what our agency was about and kind of gave us a little bit of something distinctive and different.

And, you know, it is powerful when you walk into a CMO's office and throw down a book and, you know, show here's what we believe, here's what we're going.

Yeah, I could do another two hours on that one.

But, you know, really we wanted the kind of the endorsement and the quality message that would come from a traditional publisher.

It was a long process.

You know, we had to pitch it.

We did get a payment from that, which was nice and helped fund some of the marketing.

It was, I think it was like 40.

Back then, I don't know what the market is now.

I haven't tried to sell a book lately.

You know, it's different.

And I'll tell you also having the book that was published has helped me get a lot of speaking engagements around the world.

I was doing a mix.

I mean, some of it was, you know, getting fees and travel expenses and some, you know, more where I could get in front of, say, clients to help pitch our company.

Jeff Bezos.

Everybody is.

Uh, I mean, uh, lately lever is my favorite.

L E V E R. Oh, okay.

Which we use for a recruiting process and interviewing, which I'm doing a lot of lately.

And, uh, how many hours of sleep do you get every night?