Bob Parsons

So I'm running GoDaddy, and I am never quite sure why our business just stalls where we got a – 16% market share worldwide. I said, we got the best prices. We got the best systems. We got the fairest policies. We got the best customer service. What are these other dogs? Why are they still right in business? So I hired a market research firm to kind of look at it for us.

So I'm running GoDaddy, and I am never quite sure why our business just stalls where we got a – 16% market share worldwide. I said, we got the best prices. We got the best systems. We got the fairest policies. We got the best customer service. What are these other dogs? Why are they still right in business? So I hired a market research firm to kind of look at it for us.

And they come back with an answer. They said, the reason those people aren't doing business with you is because those people don't know you exist. You only advertise on the internet. These people are only reachable on direct media. I mean, on conventional media. So what I did was, that was in August, I said, All right, well, you know what?

And they come back with an answer. They said, the reason those people aren't doing business with you is because those people don't know you exist. You only advertise on the internet. These people are only reachable on direct media. I mean, on conventional media. So what I did was, that was in August, I said, All right, well, you know what?

And they come back with an answer. They said, the reason those people aren't doing business with you is because those people don't know you exist. You only advertise on the internet. These people are only reachable on direct media. I mean, on conventional media. So what I did was, that was in August, I said, All right, well, you know what?

I had a $10 million war chest built up, and I decided the Super Bowl was right around the corner. Let's make a Super Bowl ad. Damn. And then, you see, the Super Bowl ad back then would cost you $3 million. It costs you way more than that now. It costs you like 10, 12, something like that. Maybe far more.

I had a $10 million war chest built up, and I decided the Super Bowl was right around the corner. Let's make a Super Bowl ad. Damn. And then, you see, the Super Bowl ad back then would cost you $3 million. It costs you way more than that now. It costs you like 10, 12, something like that. Maybe far more.

I had a $10 million war chest built up, and I decided the Super Bowl was right around the corner. Let's make a Super Bowl ad. Damn. And then, you see, the Super Bowl ad back then would cost you $3 million. It costs you way more than that now. It costs you like 10, 12, something like that. Maybe far more.

But anyhow, so what we would do is we took and I could not understand how you would give people's attention. people to look at your ad and want to buy, because they're at a Super Bowl party, your ad is only on for 30 seconds, right? And then after 30 seconds, they're talking, they're drinking cocktails. Some are, some aren't. They're certainly competitive.

But anyhow, so what we would do is we took and I could not understand how you would give people's attention. people to look at your ad and want to buy, because they're at a Super Bowl party, your ad is only on for 30 seconds, right? And then after 30 seconds, they're talking, they're drinking cocktails. Some are, some aren't. They're certainly competitive.

But anyhow, so what we would do is we took and I could not understand how you would give people's attention. people to look at your ad and want to buy, because they're at a Super Bowl party, your ad is only on for 30 seconds, right? And then after 30 seconds, they're talking, they're drinking cocktails. Some are, some aren't. They're certainly competitive.

A lot of them aren't even paying attention to the television and all that. How are you going to capture their attention? And then one day I was with my second wife and I'm watching television and I seen an ad from Mike's Hard Lime Aid and I knew, I knew. And what the ad was, you got three really good looking women at the end of a bar. Right? And catty-cornered him is this guy.

A lot of them aren't even paying attention to the television and all that. How are you going to capture their attention? And then one day I was with my second wife and I'm watching television and I seen an ad from Mike's Hard Lime Aid and I knew, I knew. And what the ad was, you got three really good looking women at the end of a bar. Right? And catty-cornered him is this guy.

A lot of them aren't even paying attention to the television and all that. How are you going to capture their attention? And then one day I was with my second wife and I'm watching television and I seen an ad from Mike's Hard Lime Aid and I knew, I knew. And what the ad was, you got three really good looking women at the end of a bar. Right? And catty-cornered him is this guy.

This guy's hunched over. It's Mike Hardlaw made. And he's got a little bit of drop in the bottom. And he's looking around, looking around. And instead of him, you know, holding it up and letting it run down, he sticks a 12-inch tongue down and swirls it around and then pulls it back. And the one... The bartender says, ladies, what do you have? And they point to him. We go, we like one of those.

This guy's hunched over. It's Mike Hardlaw made. And he's got a little bit of drop in the bottom. And he's looking around, looking around. And instead of him, you know, holding it up and letting it run down, he sticks a 12-inch tongue down and swirls it around and then pulls it back. And the one... The bartender says, ladies, what do you have? And they point to him. We go, we like one of those.

This guy's hunched over. It's Mike Hardlaw made. And he's got a little bit of drop in the bottom. And he's looking around, looking around. And instead of him, you know, holding it up and letting it run down, he sticks a 12-inch tongue down and swirls it around and then pulls it back. And the one... The bartender says, ladies, what do you have? And they point to him. We go, we like one of those.

And I said, that is it, baby. Oh, God. I said, that is it. And so we did our first ad. We did a spoof on the GoDaddy girl. She didn't even have a name then. The media named her the Go Daddy Girl. We named her. And she was at a hearing by a Super Bowl board of censors or whatever she was. And they were, you know... kind of trying to decide if they're going to approve her being in an ad.

And I said, that is it, baby. Oh, God. I said, that is it. And so we did our first ad. We did a spoof on the GoDaddy girl. She didn't even have a name then. The media named her the Go Daddy Girl. We named her. And she was at a hearing by a Super Bowl board of censors or whatever she was. And they were, you know... kind of trying to decide if they're going to approve her being in an ad.

And I said, that is it, baby. Oh, God. I said, that is it. And so we did our first ad. We did a spoof on the GoDaddy girl. She didn't even have a name then. The media named her the Go Daddy Girl. We named her. And she was at a hearing by a Super Bowl board of censors or whatever she was. And they were, you know... kind of trying to decide if they're going to approve her being in an ad.