Bobbi Brown

And then, you know, he said, just wait, just wait, just wait.

He's an attorney also, a real estate developer.

You don't have a choice.

And he's a developer.

So, you know, he likes doing new things, but he's very sensible.

And so I...

said, okay, I'm going to wait.

And then I had this idea and did the math, figured out, you know, what I would need to get it done.

And we launched with a few products.

Well, it's amazing because I used to sit in meetings and my marketing people would come to me with consumer insight.

Right.

And I was like...

And who are these people sitting in a room getting paid $10 to tell you what they like or don't like?

But with the internet, you could just right on ask and you know everything.

When we launched Miracle Balm, people were saying, oh, there's not a lot of color payoff.

And I realized you have to break the seal.

So we did a whole campaign, hashtag break the seal.

You push your finger through and people were putting their palms through and we had to say, no, no, no, just your fingers.

And so I have instant feedback.

I love data, but I also have this creative brain that I like putting the two things together.