Bobby Frankenberger

So to come along in the early 90s, late 80s, early 90s and say, we think we can do the entire donut turned out to be a revolutionary concept that would propel them to disgusting levels of stardom. Yeah. And in some ways almost hurt them in the in the in this long haul, because I don't know if you notice this, Bobby. These guys never owned anything for a long time.

So to come along in the early 90s, late 80s, early 90s and say, we think we can do the entire donut turned out to be a revolutionary concept that would propel them to disgusting levels of stardom. Yeah. And in some ways almost hurt them in the in the in this long haul, because I don't know if you notice this, Bobby. These guys never owned anything for a long time.

Like they they went from, oh, shit, we got to pay payroll and we're going to do it with a credit card because we just can't keep up with what we've done. Even though they're having wild success and they're like, well, don't worry about the next game. It'll all work out. Oh, well, let's see.

Like they they went from, oh, shit, we got to pay payroll and we're going to do it with a credit card because we just can't keep up with what we've done. Even though they're having wild success and they're like, well, don't worry about the next game. It'll all work out. Oh, well, let's see.

The next game is going to have this ambitious online component called Battle.net that no one's ever done before. We'll acquire all kinds of archaic behind the scenes stuff going on that we can have cloud and all this like distributed computing back then. So we have to do that at the back end. Gosh, what's that going to do?

The next game is going to have this ambitious online component called Battle.net that no one's ever done before. We'll acquire all kinds of archaic behind the scenes stuff going on that we can have cloud and all this like distributed computing back then. So we have to do that at the back end. Gosh, what's that going to do?

Well, if it sells well, we're going to be in debt again because we have to support this back end. And then they got to get investors. They got to sell themselves again. And then eventually this happens again. And World of Warcraft, the greatest example of this, right?

Well, if it sells well, we're going to be in debt again because we have to support this back end. And then they got to get investors. They got to sell themselves again. And then eventually this happens again. And World of Warcraft, the greatest example of this, right?

And they do it in like, what, three months or less than a week or whatever the hell it was.

And they do it in like, what, three months or less than a week or whatever the hell it was.

And what that represents, that represents, obviously, in the beginning, a massive time and cost sink. That they didn't necessarily expect. But again, their ambitions often were so lofty that the success that it brought in was equivalent. And then they would just go, ah! And so they got these guys living under their desks and doing, like you said, making these servers happen as fast as they could.

And what that represents, that represents, obviously, in the beginning, a massive time and cost sink. That they didn't necessarily expect. But again, their ambitions often were so lofty that the success that it brought in was equivalent. And then they would just go, ah! And so they got these guys living under their desks and doing, like you said, making these servers happen as fast as they could.

They got to a point where they couldn't keep up. And there was a thought to remember in the book, they said something about let's just halt sales for a while. And they may have in some markets just to slow the player on loading. And then this just got more expensive, more expensive, more exponential, more exponential. And eventually.

They got to a point where they couldn't keep up. And there was a thought to remember in the book, they said something about let's just halt sales for a while. And they may have in some markets just to slow the player on loading. And then this just got more expensive, more expensive, more exponential, more exponential. And eventually.

well, we better sell ourselves to that big French conglomerate so we got the cash, and then let's let that sit there for a while. They never really... These guys all made... Don't get me wrong. They're founders of this company. Alan Anham, Mike Morhaime, and other principals early on, and certainly some that are still there today. They made a lot of money. A lot of money.

well, we better sell ourselves to that big French conglomerate so we got the cash, and then let's let that sit there for a while. They never really... These guys all made... Don't get me wrong. They're founders of this company. Alan Anham, Mike Morhaime, and other principals early on, and certainly some that are still there today. They made a lot of money. A lot of money.

They are rich men as a result. Rich men and women. Mostly men, but a few women. A lot of men, though. Uh... That's one thing about the book that really struck me. This is a this is a dude fest early on. Anyway, the they they've never truly to this day, Blizzard has never owned their own shit in this strange way to the point that now and the book sort of ends there.

They are rich men as a result. Rich men and women. Mostly men, but a few women. A lot of men, though. Uh... That's one thing about the book that really struck me. This is a this is a dude fest early on. Anyway, the they they've never truly to this day, Blizzard has never owned their own shit in this strange way to the point that now and the book sort of ends there.

But Microsoft now owns this thing and is the back end of it cash wise. And here we are again, 20, 30 years later, Blizzard still somebody else has to, has to keep up with that success. It's crazy to me that that's how that went, you know?

But Microsoft now owns this thing and is the back end of it cash wise. And here we are again, 20, 30 years later, Blizzard still somebody else has to, has to keep up with that success. It's crazy to me that that's how that went, you know?