Bobby Frankenberger

And then they realized, oh my gosh, we can't make payroll. We have to do something.

And then they realized, oh my gosh, we can't make payroll. We have to do something.

No. Or the industry. This is not – not even just this industry and tech in general. Like, this is our version. This is gamers' version of Google. It's our version of Microsoft, of Apple, of – in-gaming lore, how companies come and go and start and whatever. This is one of those stories. And it is maybe the most significant of these stories given the meteoric rise.

No. Or the industry. This is not – not even just this industry and tech in general. Like, this is our version. This is gamers' version of Google. It's our version of Microsoft, of Apple, of – in-gaming lore, how companies come and go and start and whatever. This is one of those stories. And it is maybe the most significant of these stories given the meteoric rise.

It's just insane how quickly things changed and how fast they grew. And at some point, you'd think up until 2003 or 3 or 4, you would think this is already exponential growth by any other measurable standard. World of Warcraft then cranked that up exponentially, like 10 times faster. And I don't know how they made it through that, to be honest.

It's just insane how quickly things changed and how fast they grew. And at some point, you'd think up until 2003 or 3 or 4, you would think this is already exponential growth by any other measurable standard. World of Warcraft then cranked that up exponentially, like 10 times faster. And I don't know how they made it through that, to be honest.

Reading through this book, it just seems like it laid waste to human lives. And I don't mean this in like they're to blame. I mean, sometimes success is a, well, it is a double-edged sword. You have to keep up with this demand. You have to You have to always follow up and be better the next time. You felt a really strong urge to not falter after such great heights.

Reading through this book, it just seems like it laid waste to human lives. And I don't mean this in like they're to blame. I mean, sometimes success is a, well, it is a double-edged sword. You have to keep up with this demand. You have to You have to always follow up and be better the next time. You felt a really strong urge to not falter after such great heights.

I don't think that's sustainable. And I think that we ran into that in the late teens, early aughts or early 2020s. That's where we finally started to see them kind of go, oh, shit, and start to... kind of lose it a little bit.

I don't think that's sustainable. And I think that we ran into that in the late teens, early aughts or early 2020s. That's where we finally started to see them kind of go, oh, shit, and start to... kind of lose it a little bit.

And I don't think that that was a healthy, long-term, perfectly sustainable model for those people to have. Despite all the rad shit we got out of it as players. It wasn't great for people on the ground necessarily, you know?

And I don't think that that was a healthy, long-term, perfectly sustainable model for those people to have. Despite all the rad shit we got out of it as players. It wasn't great for people on the ground necessarily, you know?

Mikey and Al making their way.

Mikey and Al making their way.

As the kids say, they let them cook, right?

As the kids say, they let them cook, right?

It's a weird thing to be, right?

It's a weird thing to be, right?

I guess the revenue or the revenue potential or the... I don't know. What you're reporting to your shareholders is on the backs of Blizzard. I mean, they would also pretty quickly... you know, harness the power of call of duty. And that would be a huge part of what they do. And ironically, the acquisition of King meant they were getting the actual, the actual biggest profit center was King.

I guess the revenue or the revenue potential or the... I don't know. What you're reporting to your shareholders is on the backs of Blizzard. I mean, they would also pretty quickly... you know, harness the power of call of duty. And that would be a huge part of what they do. And ironically, the acquisition of King meant they were getting the actual, the actual biggest profit center was King.