Bobby Frankenberger

Yeah.

Yeah.

Yeah, because it really wasn't a profit center. They'd make money, but they don't make barrels of money, which is what Activision always wanted.

Yeah, because it really wasn't a profit center. They'd make money, but they don't make barrels of money, which is what Activision always wanted.

Yeah, where they weren't charging enough. And then even when prices would go up, we were offering too much for too little. And he missed the point.

Yeah, where they weren't charging enough. And then even when prices would go up, we were offering too much for too little. And he missed the point.

Yeah, under Microsoft, maybe. Because again, I think they want to let them cook. And also hearing the origins of BlizzCon is pretty crazy. In that book again, there's a whole thing where it was just two community managers, which is a very different job back in 05 than it is today. But those two just had this wild hair like...

Yeah, under Microsoft, maybe. Because again, I think they want to let them cook. And also hearing the origins of BlizzCon is pretty crazy. In that book again, there's a whole thing where it was just two community managers, which is a very different job back in 05 than it is today. But those two just had this wild hair like...

Oh, the fries up the street. Yeah. In Orange County. Yeah.

Oh, the fries up the street. Yeah. In Orange County. Yeah.

And boy, were they right. They were absolutely right. And it was only 8,000 that first year, but tickets were gone immediately. And it would eventually go to as high as 30 or whatever it is. And it's high at around 2018. But they... Yeah, that... I mean, obviously, it's a huge deal. It's a bunch of work. It means a whole lot of money and planning and all the things that it does.

And boy, were they right. They were absolutely right. And it was only 8,000 that first year, but tickets were gone immediately. And it would eventually go to as high as 30 or whatever it is. And it's high at around 2018. But they... Yeah, that... I mean, obviously, it's a huge deal. It's a bunch of work. It means a whole lot of money and planning and all the things that it does.

I was just convinced before the Microsoft acquisition that the appetite from players wasn't where it used to be. And I think that proved out with not selling all your tickets for the very last one that they had. It was also a smaller event. They kept it a little more tight. Sure. Esports kind of took a... A side thing, a bunch of games didn't get any attention anymore.

I was just convinced before the Microsoft acquisition that the appetite from players wasn't where it used to be. And I think that proved out with not selling all your tickets for the very last one that they had. It was also a smaller event. They kept it a little more tight. Sure. Esports kind of took a... A side thing, a bunch of games didn't get any attention anymore.

There's all of these other issues around it. I think if they... Okay, here's my prediction, Bobby. I'm basing this on nothing, but here's my prediction. Okay. They rebrand and launch BlizzCon as a more... because that's where the most of the people are coming from. They make it a more wow focused event and they don't aim for 30 to 50,000. They aim for 10 to 12 or something.

There's all of these other issues around it. I think if they... Okay, here's my prediction, Bobby. I'm basing this on nothing, but here's my prediction. Okay. They rebrand and launch BlizzCon as a more... because that's where the most of the people are coming from. They make it a more wow focused event and they don't aim for 30 to 50,000. They aim for 10 to 12 or something.

And they just, they bring that aspect of it back and don't make it a profit center. They just make it a thing. That's a passionate subsection, a place to really show stuff off, lean hard into simulcasting it. Um, Remember when they were charged for that? They didn't the last time. Partly because of the same problem. People aren't paying. But I don't know what the future holds for this.

And they just, they bring that aspect of it back and don't make it a profit center. They just make it a thing. That's a passionate subsection, a place to really show stuff off, lean hard into simulcasting it. Um, Remember when they were charged for that? They didn't the last time. Partly because of the same problem. People aren't paying. But I don't know what the future holds for this.

That's my prediction, though. They figured out a way to make it more WoW-centric. Because what didn't work, I will give Activision this if I'm giving them anything. It was a place to show off your new games, show a new cinematic, announce things like Heroes of the Storm, even though they kind of blew it at the end.

That's my prediction, though. They figured out a way to make it more WoW-centric. Because what didn't work, I will give Activision this if I'm giving them anything. It was a place to show off your new games, show a new cinematic, announce things like Heroes of the Storm, even though they kind of blew it at the end.