Boris Valkov

We recently did an analysis of what is the average ROI for our customers.

And I think the analysis came down to 17x.

When your customer says yes, stop talking.

You find that the pursuit of a goal, at least for me, is a source of my happiness.

Yeah, absolutely.

And thanks, Tommy.

It's great to be back on the pod.

So yeah, maybe start from the beginning.

I was born in Bulgaria, Europe.

And at the age of 10, I started helping my parents in our family business, which was a small grocery store.

And what I realized is that every time when I was able to solve a problem and help our customers, I would see the smile on their face and it would reflect back on me and make me happy.

And the more problems I was able to solve, the happier it made me.

So I was essentially that defined the...

purpose in life for me.

Like essentially, how can I build useful things and affect people?

So I got obsessed with technology, studied computer science and started my career as a software engineer.

And this is where I met Stan, my co-founder, about 20 years ago.

And one night, I remember sitting in the office late at night and thinking, what do I want to do with my life?

And I knew I was obsessed with building software and wanted to affect as many people as possible.

one of the most efficient way to do that is to start a company.