Brad Jacobs
👤 SpeakerAppearances Over Time
Podcast Appearances
We take $2 billion and buy our stock.
It was already on the low side, but after it had fallen down like this, it was ridiculously cheap by any measurement.
So I said, let's do it.
So we bought it back.
And two years later, the stock was three times what the price was when we bought it.
We made $6 billion on that trade.
So it was a very advantageous thing for us to have done.
You don't want to have audacity just for the sake of audacity.
You don't want to be reckless.
You want to be disciplined.
You want to be rational.
You want to be logical.
But you need to be bold too.
You need to be creative.
It's a balance like most things in life.
You want to have one ounce of daringness and one ounce of cautiousness.
Balance those two out and come up with really good moves, good strategies, good tactics.
But that's what I would have said.
I would have answered it, think big and move fast.
I don't think I invented that phrase, but that's a very good phrase that describes my team.