Brad Jacobs

I'm not perfect at it.

How about paying them a lot of money if they perform?

So two things there, paying them a lot of money, but if and only if they perform.

So most people come to work, they don't want to make money.

That's the purpose.

They're coming in not because they want to hang out.

Although if you have a fantastic company, that is a motivation to come in because they like the people they work with maybe as much as the people they live with.

But that's not the main reason why a person is coming in.

The main reason a person is coming in is because they want to make a lot of money for themselves and actually for the people they love.

In most cases, it's

for the people they love.

It's for their spouse and their kids and whatever else they donate to and whatever's important in their life.

They want to give back and they want to support people.

They want to get the self-esteem from enabling other people to live a comfortable life.

And so if you can provide them with an opportunity to make a lot more money than they're going to make across the street, but tie it to performance, tie it to them actually executing on the things that will help us materialize our big vision, people will create miracles.

I have a big, long list of things to do.

My wife and I actually have a bucket list.

She keeps a little book where we have our date nights.

And every time we come up with a place we want to go or something we want to do, she puts it down there.

We're not going to get through 5% of that list because there's just not enough days left.