Brad Jacobs

And then they stack rank all those.

And now we've got the beginning of a business plan for our tech group.

Here's what we asked all of our employees, what's the fantasticest...

tech you can imagine.

And now we've gone into detail of what would cost and what the return would be and timing for it.

And we've stack ranked them.

And now we have our plan.

And then we track that plan.

We execute that plan based on a timescale.

We assign responsibilities to people.

Now we have a checklist and we have weekly and monthly meetings where we color code our progress on that, of how likely are we to hit the goal by that date that we initially said.

Is it green?

Is it yellow?

Is it red?

And then we attention direct based on that.

And we don't just do with employees.

We ask all of our customers and our vendors.

We say, what could we do in technology that would make you love us more, that would make you want to do more business with us, that would make your life easier, that would delight you?

And then we do the same exact process I just described.

Get that all down.