Brad Jacobs

And the amount of landfills decreased by a large amount.

And the remaining landfills, which then cost about $4 or $5 million to build up, made a lot of money because they were the survivors.

So we capitalized on that.

And then after that was United Rentals I ran for 10 years.

United Rentals was based on one simple premise.

The premise was there was a lot of construction equipment that was being owned by construction companies and by end users that was only used like a few months, a few weeks, sometimes a few days out of the year.

We said, this is nuts.

This is absolutely crazy.

It makes absolutely no commercial sense.

And then you had to have a maintenance team.

It's almost like the Uber and Airbnb insight before them.

In a way, in a different industry.

Yeah, absolutely.

It was a form of sharing, of crowd sharing.

And at the time, about 15% of construction equipment in North America was rented, 85% was owned.

We said-

that's going to flip.

There'll come a point in time where there'll be more equipment rented for short periods of time and utilized over the course of the year by sharing it with many different users than is owned all year long.

And of course that turned out.

So we had a tremendous amount of organic growth and we had a tremendous amount of M&A opportunity as well.