Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Brad Leeuwen

๐Ÿ‘ค Speaker
240 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

If they spent more on software, we give them a score of 200.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

If they spend less, we give them a score of zero.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

It's about the same.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

We give them 100.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

Then we run that algorithm across every single company that buys software through us and average all those zeros, 100s, and 200s.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

That means that if the score finishes up above 100 in any given month, it means the average company is increasing their software spend.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

Because below 100, it means they're decreasing.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

What you're looking at here is that data segmented by the size of the buyer, right?

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

And segmented by the size of the buyer over time.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

So you can see the light blue line are smaller businesses.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

The bigger line are bigger buyers of software.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

And you can see that until

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

Third quarter of 22, coincidentally, when we raised our series A, markets were pretty good, right?

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

The small buyers were buying software at a faster rate than bigger companies that were increasing their spend more aggressively.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

And this feels intuitively right.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

When markets are good, smaller buyers, which are more volatile, perform better.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

Then markets got hard.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

Markets got hard last year in 23.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

And you see the dark line outperforming the light blue line.

SaaS Interviews with CEOs, Startups, Founders
How to 3x your revenue with 3 simple pricing changes

What that meant was that bigger customers, bigger buyers of software were more reliable.