Brad Reese

In an open letter posted to LinkedIn, Brad Reese said, quote, How does the Hershey Company continue to position Reese's as its flagship brand, a symbol of trust, quality, and leadership, while quietly replacing the very ingredients, milk, chocolate, and peanut butter, that built Reese's trust in the first place?

While Reese's Peanut Butter Cups have always contained real milk chocolate and peanut butter, some of the spinoff products have begun to use cheaper imitation ingredients.

The brand also announced increased spending on quality control and innovation and the phasing out of artificial dyes by 2027.

Thanks for having me on.

How is that possible?

No, I've got the dad bod.

No doubt about it.

I'm 70.

Oh, yeah.

I've got the tummy.

Yeah.

What product was that?

Exactly which?

I don't remember.

That's what I had.

Yeah, you probably had the same thing I did.

Yeah, the Reese's peanut butter mini hearts unwrapped.

Well, let's start the ownership.

You have to understand 1963, we were celebrating our 40th anniversary.

And my grandfather died seven years earlier here in West Palm Beach, Florida in 1956.