Brad Reese

They said, look, if we could make this, the peanut butter cup and individually wrap it and sell it for a penny, let's try that.

And he did that and he burned a mortgage.

Never looked back.

Nothing.

Zero.

Nothing.

You haven't even heard from them?

No, of course not.

They are so arrogant, condescending to anybody, especially the Reese family, I find, unless they want something from you.

See, I kind of like burned my bridges with them when I helped stop the sale in 2002.

And then you also have to understand that my cousin, Robert Reese, was the general counsel of Hershey, but he left before that sale was announced.

He went to Coors.

And anyway, he then came back after we stopped the sale, he then came back as the president of the Hershey Trust Company, which is a controlling shareholder.

And he cleaned up Hershey.

He cleaned it up, cleaned up their act as the president of the Hershey Trust.

And he also joined the board of managers of the Milton Hershey School.

And he corrected so many things that were wrong with the trust and the school and the company especially.

And then he pursued the $19 billion takeover of Cadbury Schweppes in England.

Now, you have to understand, Hershey already owns the rights to manufacture and sell Cadbury in the United States.

So we were going to buy Cadbury around the rest of the world, which was huge.