Brad Rothenberg

Success starts with getting high school kids into college with some type of scholarship.

And this year, we had 23 kids graduate.

They're all going to college with some full ride and some partial scholarships and some coupled with academic scholarships.

That's the first level of success.

Where we are maturing now is in college.

We're creating college readiness programs to help them learn how to do job interviews, write resumes, get jobs out of college.

But that's just beginning.

That's the next measure of success is where our alumni end up.

I can shine a little light on what I do.

The World Cup's gonna be here soon enough, and you'll pick up a little bit of the excitement that others have.

It's a little bit infectious.

I was never a great athlete, but I played every sport I could.

I'm a crazy American football fan.

I follow everything.

I was born into the world of soccer, but really my dad was more involved in the NBA.

I came to soccer, look at it as a business opportunity.

And AccessU, the program that I'm running now, was born out of this massive Hispanic marketing program we created.

Because after the 2000 census, we saw these huge Hispanic members and we knew that the way to get to these kids was through soccer.

That's when I really tapped into my dad's, I inherited my dad's soccer business acumen.

This program we ran with the support of all these brands was a free program for Hispanic kids across the country.